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Partnership Marketing Conference

Date: Friday 22 April 2016 from 8:30 AM to 5:00 PM

 Every day, consumers buy into brand propositions and those that resonate most are where great brands, retailers and common causes come together to create the perfect match. In the IPM’s latest conference, we hero Partnership Marketing: Creating the Perfect Blend. 

With speakers from every walk of the brand owner mix, we will:        

  • Examine why Partnership Marketing has become so powerful in today’s marketing mix  
  • Demonstrate the powerful combinations that have grown brands
  • Explore how consumers respond to great partnerships and what your consumer expects
  • Deliver the perfect blend to create successful partnerships and how to measure the effect 


To book your ticket, please scroll to the bottom of the page. We still have tickets available. Please book below or call the IPM team on 020 7291 7730 before midday on Thursday 21st April to secure your place.

   Tara Honeywell, Managing Director of Mediator Communications and founder of the Partnership Panel joins us to Chair the conference. 

Bob Suppiah, Director of Partnerships & Promotion, SKY 


Matthew Leopold, Partnerships, British Gas


Bob Workman, Senior Vice President Brand Partnerships, Warner Music


Tanya Easterman, Senior Relationship Manager, Cinema First


 Fiona Thornton, Partnership Director, Live Nation 


 Lindsey China, Partnership Controller, NOW TV



Jack Horlock, Partnerships Director, Fusion Festival

   Krasimira Byalkova, Brand, Unilever 
   Ciara Godley, Business Development Manager, Comic Relief


Why should I attend?

In many brand life cycles, partnership opportunities present themselves and are sought to address a number of different objectives. If you’re a marketer across brand or agency responsible for planning and securing activation, this conference is for you. You’ll finish the day equipped with a clear understanding of why partnerships work, how they should operate and what you can do to secure partnerships for your brand.

What format is the day in?

Please see below the conference agenda for the day


Tickets are available to book now with early booking discounts available to IPM Members including further discounts with bulk bookings. If you are not an IPM Member and are looking for bulk ticket purchases, please get in touch on contact@theipm.org.uk.

GROUP BOOKINGS: If you have a group booking to make, call us for advice and pricing.  


Venue: 30 Euston Square

30 Euston Square is the perfect venue, comfortable seats and great food.

You can find more information about the venue here.

Located within easy reach of Euston Rail and Tube stations. 

In association with The Partnership Panel: a select group of twelve partnership specialists who get together once a quarter to discuss, debate and share insight on the evolving role of Partnership Marketing.

The panel represents partnership experts across some of the UK’s leading brands and agencies across a variety of sectors offering a broad scope of insight. The panel represents partnership experts across some of the UK’s leading brands and agencies across a variety of sectors offering a broad scope of insight.

The panel includes representation from Sky, Discovery Networks, O2, Cinema First to name a few. Panel founder, Tara Honeywell, is the Conference Chair at this event.

Read more about the Partnership Panel here .

The Partnership Panel will be represented at the event and available for question and answer sessions.



Sponsored by: 



Location: 30 Euston Square NW1 2FB


  Member Price Non-Member Price Book
1 Individual Ticket £275.00 +VAT each £310.00 +VAT each
2 Individual Tickets £265.00 +VAT each £310.00 +VAT each
3 Individual Tickets £255.00 +VAT each £310.00 +VAT each
4 Individual Tickets £245.00 +VAT each £310.00 +VAT each
5 Individual Tickets £235.00 +VAT each £310.00 +VAT each
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