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Case Study Championship Whites from Ariel
Case Study Coolpix
Case Study Comic Relief and Walkers Crisps
Case Study Guardian Enfield door drop
Case Study Flash Hunk Procter & Gamble
Case Study Kellogg's Special K Red Ball
Case Study Pocket Pundits Guinness
Case Study Sandwich Mailing Nando's Chicken Restaurants
Case Study Say Thank You Kimberly-Clark
Case Study The Gran National Ladbrokes
Case Study Win Cars That Make Your Dad Look Cool Glaxo Smith Kline
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Path to Loyalty White Paper
15th July 2010
The Institute of Promotional Marketing and Westminster Business School, University of Westminster, have published a White Paper to kick-start their joint investigation into how value-added promotions affect consumer behaviour and loyalty.
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Marketing Store wins Mando Netball Cup
21st July 2010
Bellwether shows budget recovery stuttering
13th July 2010
The Marketing Store Worldwide is the winner of this year's Institute of Promotional Marketing Netball Competition, held at the Camden Outdoor Sports Centre on July 15th 2010 and sponsored by Mando.
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The latest IPA/BDO Bellwether report reveals that marketing budgets were revised down in the second quarter of 2010, due to growing uncertainty about the economic outlook. Around 20% of companies reported they had spent less.
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ASA remit to cover websites from March 2011
September 01, 2010
The Advertising Standards Authority will be given significant new powers to regulate marketing claims made on companies' own websites and in other non-paid-for online space under their control, such as social networking sites like Facebook and Twitter, from March 1, 2011.
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Tesco coupon policy update
August 18, 2010
Tesco has revealed details of how brands will be able to access raw data on coupon redemption levels free of charge
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