IPM Awards 2012

UK agencies collect European & Global trophies

December 8 2011
UK agencies which won trophies in the IMC European Awards or the MAAW Globes Awards collected their rewards at a ceremony hosted by IPM member, EMI, on Thursday, 8 December 2011. Around 100 winning agency and client representatives attended. Read more...

Where's your Marketing GAP?

August 3 2011
London's Cumberland Hotel, the location for the Marketing-GAP seminar

Promotions and ads combine for greatest impact

June 30 2011
AMP's Lords Roar campaign combined advertising with promotions

IPM members are being urged to fill in the Marketing GAP survey, as part of fast.MAP's seventh annual Marketing GAP study, supported by the IPM and Mail Media Centre. Read More

Combining above-the-line advertising with promotional marketing is the most effective way to achieve ‘hard business objectives’, according to a new report from the Institute of Practitioners in Advertising. Read more

  • A new definition of Shopper Marketing

    January 26, 2012


    The IPM is setting up a Shopper Marketing Group to drive growth, build professionalism and generate new research and insights into the area.

    ...Read More

  • IPM drives new Experiential Code

    January 26, 2012


    The Institute of Promotional Marketing has led the creation of new industry-wide Code of Conduct for Experiential Marketing, designed to complement the CAP Code and due for launch in February 2012.

    ...Read More

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