Path to Loyalty White Paper

15th July 2010
The Institute of Promotional Marketing and Westminster Business School, University of Westminster, have published a White Paper to kick-start their joint investigation into how value-added promotions affect consumer behaviour and loyalty.  Read More
Path to loyalty

Marketing Store wins Mando Netball Cup

21st July 2010
Marketing Store Netball team 2010

Bellwether shows budget recovery stuttering

13th July 2010
Bellwether Q2 2010 index by channel
The Marketing Store Worldwide is the winner of this year's Institute of Promotional Marketing Netball Competition, held at the Camden Outdoor Sports Centre on July 15th 2010 and sponsored by Mando.  Read More
The latest IPA/BDO Bellwether report reveals that marketing budgets were revised down in the second quarter of 2010, due to growing uncertainty about the economic outlook. Around 20% of companies reported they had spent less.  Read More

  • ASA remit to cover websites from March 2011

    September 01, 2010


    The Advertising Standards Authority will be given significant new powers to regulate marketing claims made on companies' own websites and in other non-paid-for online space under their control, such as social networking sites like Facebook and Twitter, from March 1, 2011.

    ...Read More

  • Tesco coupon policy update

    August 18, 2010


    Tesco has revealed details of how brands will be able to access raw data on coupon redemption levels free of charge

    ...Read More

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