Well, that was the night that was. Over 650 people attended this years IPM Awards at the London Hilton, Park Lane, to cheer on the winners of the coveted trophies – all 98 of them.

The Initials Marketing team was out in force, deservedly picking up Agency of the Year.

The Marketing Store Worldwide and Britvic Soft Drinks picked up the Consumer Award for Help Give A Million Birds A Home.

VisitScotland won Brand Owner of the Year and, together with their agency Blue-Chip Marketing, went on to scoop the Grand Prix for their Winter Twenty-Ten campaign.

It was certainly a night to remember, but if your memory is blurred, or you couldn’t make it on the night, here are all the winners. Congratulations to each and every one of them.

Pictures of the night can be found here.

Introduction by Bob Suppiah, Chairman IPM

Speech by Annie Swift, CEO IPM

IPM Awards 2011 - Winners