Globes & IMC Awards 2011


UK agencies bring home trophies


UK agencies have brought home yet more international awards, underlining once again the strength of the UK’s promotional marketing industry.

VisitScotland’s Winter Twenty Ten campaign created by Edinburgh-based Blue-Chip Marketing, which took seven trophies including the Grand Prix at this year’s IPM Awards, capped that with a Globe (Gold), a Silver and a Bronze at the worldwide MAAW Globes Awards ceremony.

The Globes awards ceremony was held in Rio de Janeiro on October 20, 2011.

Globes also went to OgilvyAction for its Scotch Pop-Up Tape Pass the Parcel campaign for 3M and Agency Space for its Smithy the Horse promotion for Heineken UK.

Other UK agencies recognised in the Globes were: River Marketing; Arnold KLP; Haygarth; SMP; Positive Thinking; Steam UK and JWT London.

But the Globes ‘Best of the Best’ went to a US agency, Arc Worldwide, USA for its “Arm Yourself for the Ones You Love” campaign for US pharmacy chain Walgreens. The campaign was aimed at getting people to have flu vaccinations and featured heart-shaped bandages provided to mothers on which they could write in the names of the people they were protecting by getting their flu shots.

The campaign inspired 5.4 million people to get flu shots in just five weeks.

Meanwhile, UK agencies brought even more booty home with them from the European awards, the IMCs, operated by the European Association of Communications Agencies (EACA).

Arnold KLP’s The Big March for Beatbullying took a Gold and a Silver, while Blue-Chip’s Winter Twenty Ten added another three Silvers to its already impressive haul.

O2 Goals, by Manchester-based Blue Chip Marketing (UK) Ltd (a completely different agency to Blue-Chip in Edinburgh) took two Silvers and a Bronze.

The only way that a UK campaign can qualify for entry into either the IMC European Awards or the MAAW Globes is by first winning an award in the relevant national programme. In the UK, this is the IPM Awards.

MAAW Globes Awards

Client/Campaign Agency Award
VisitScotland Winter Twenty-Ten Blue-Chip Marketing GLOBE, Best Brand Awareness & Trial Campaign;
Silver, Best Brand-Building Campaign; Bronze, Best Activity Generating Brand Volume
3M Scotch Pop-Up Tape Pass the Parcel OgilvyAction GLOBE, Best Digital Promotion
Heineken UK Smithy the Horse Agency Space GLOBE, Best Retail, Key Account or Channel Specific
Mercedes-Benz Vans UK Van Sales Academy World Cup River Marketing Silver, Best Retail, Key Account or Channel Specific; Bronze, Best Small Budget Campaign
Beatbullying The Big March Arnold KLP Silver, Best Use of the Internet in a Promotion
HP Palm The Palm Sales Apprentice Haygarth Silver, Best B2B Campaign
Novartis Consumer Health Savlon one BIG adventure SMP Bronze, Best Innovative Idea or Concept
Dixons Retail Currys Cash for Goals Positive Thinking Order of Merit, Best Sponsorship or Tie-In;
Heineken UK Who Wants To Be A Football Millionaire? Aesop Order of Merit, Best Sponsorship or Tie-In;
Nokia N8 Capture Life Like the Movies JWT London Order of Merit, Best Retail, Key Account or Channel Specific;

IMC European Awards

Client/Campaign Agency Award
Beatbullying The Big March ArnoldKLP Gold, digital communication; Silver, Innovative Idea or Concept
VisitScotland Winter Twenty-Ten Blue-Chip Marketing Silver, Brand-building; Silver, Product Launch/Relaunch/Trial campaigns; Silver, Sponsorship/Joint Effort/Tie-in
Telefonica O2 UK O2 GOALS Blue Chip Marketing (UK) Silver, digital communication; Silver, product launch/relaunch/trial; Bronze, Integrated Communication
HP (Palm) The Palm Sales Apprentice Haygarth Silver, B2B; Silver, Dealer/Salesforce/Internal Motivation
Danone UK EAT LIKE A CHAMP Initials Silver, Cause or Charity/Non-profit Marketing
Britvic Soft Drinks Join the Fruit Shoot Juice Crew iD Experiential Silver, Brand-building
Marylebone Cricket Club Lord's Roar Booth Amp London Silver, Innovative Idea or Concept
Procter & Gamble Aussie To The Rescue Ballistic Marketing Bronze, Brand-building; bronze, Event; bronze, Integrated Communication Marketing
3M Scotch Pop-Up Tape Pass the Parcel OgilvyAction Bronze, Brand-building; bronze, Digital Communication
Nokia Capture Life Like the Movies JWT London Bronze, Dealer/Salesforce/Internal Motivation
Britvic Help Give A Million Birds A Home The Marketing Store Bronze, Product Launch/Relaunch/Trial campaigns
Unilever Peperami Fanimal Billington Cartmell Bronze, Product Launch/Relaunch/Trial campaigns
Novartis Consumer Health Savlon one BIG adventure SMP Bronze, Event Marketing
Jygsaw Brands Ltd Scrumpyshire Aesop Bronze, Integrated Communication
Heineken UK Smithy the Horse Agency Space Bronze, Innovative Idea or Concept
Everything Everywhere The Bees Knees Grass Roots Bronze, Dealer/Salesforce/Internal Motivation
go-ahead! in partnership with Cancer Research UK Together we feel good dialogue Bronze, Cause or Charity/Non-profit Marketing
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