Valassis Ltd, the UK’s largest coupon and voucher services provider, helps major brands adopt a more integrated approach to their sales promotion investments.

Valassis performs crucial data management and financial clearing services for the likes of Sainsbury’s, Unilever and Associated Newspapers. Responsible for handling most of the UK’s coupons and vouchers, Valassis Ltd is uniquely positioned to deliver insights on UK consumer promotions and is often quoted as an expert in the media.

Valassis is part of Valassis Communications Inc, the US’s leading media and marketing services company offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform – in-home, in-store and in-motion. Headquartered in Livonia, Michigan, Valassis employs approximately 7,000 associates worldwide in countries including Germany, Italy, Spain, Poland and the UK. Other Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc. For more information, visit www.valassis.com.