The Institute of Promotional Marketing is the only trade association that truly represents promoters, agencies and service partners engaged in promotional marketing.

We represent the UK promotional marketing industry, and our mission is to protect, promote and progress effective  promotional marketing across all media channels through our renowned education programme, our legal advice services, our annual awards scheme and our other products and services.

On the following pages, you will find information about the Institute, its role in the UK marketing industry's self-regulatory system and the promotional marketing industry in general.