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IPM Awards 2015 Winners List

Procter & Gamble, A G Barr, Heineken and agencies Arc, Leith Links and whynot! were among the big winners at the IPM Awards 2015. 

Arc was named Agency of the Year after having its name appear on no less than nine of the trophies handed out at the awards ceremony at the London Hilton, Park Lane on June 9th 2015. It won three awards on its own and shared six with other agencies in the Leo Burnett Group, for a total of four Golds, one Silver and four Bronzes.

A number of the award-winning campaigns Arc worked on were for Procter & Gamble, and along with a Silver for Grey Shopper’s work for Gillette in the Shopper Marketing category, cemented P&G’s hold on the Brand Owner of the Year award.

The Heineken: Our Shout programme created for Heineken by agency whynot! won the special B2B award for the Best Incentive and Motivation campaign. The same work also took Gold for the Best B2B Promotion or Sales Incentive/Loyalty Programme.

Finally, the fourth special award – the IPM Awards 2015 Grand Prix – went to How IRN-BRU Owned the Commonwealth Games, which also took three Gold Awards, for Non-Alcoholic Beverages, Best Sponsorship and Experiential Activation at a Public Event or Festival.

 

The full list of winners, covering 32 industry, channel and specialist categories, plus the four Special Awards, is below.

 

Entry Category

Campaign Name

Entrant Name

Brand Owner

Award

Telecom, Utilities & Technology

Sony Mobile - Xperia Big Splash Stand

Haygarth 

 Sony Mobile

Gold

#30yearsVodafone 

Wasserman Experience

Vodafone Group 

Silver

LG Knock2Win 

 Brand & Deliver

​LG

Bronze

Auto, Appliances, Home Electronics

Microsoft Apartment

BMB

Microsoft UK Ltd

Gold

Nissan Innovation Station

TRO

Nissan Motor (GB) Limited

Silver

ASUS Transform Your Journey

The Field

ASUS UK Ltd

Bronze

Travel & Tourism, Leisure, Recreation and Media

The Economist

Sense Marketing

The Economist

Gold

CBeebies Land Launch

Mediator Communications

Alton Towers Resort Operations Ltd

Silver

Relish: Broadband without the Wires

Circle Agency

UK Broadband

Bronze

Financial & Professional Services

Nationwide FlexOne Film Promotion

Grass Roots

Nationwide Building Society

Gold

Club Lloyds

Grass Roots

Lloyds Banking Group

Silver

 

 

 

 

Foods

Papa John's Score Twice Half Price 

Sportquake

Papa John's (GB) Ltd

Gold

Free Tasty B from Müller Rice Remix

Blue Chip Marketing (UK) Ltd

Müller Dairy UK Ltd

Silver

Cadbury Dairy Milk Ritz and Cadbury Dairy Milk Lu

PrettyGreen

Mōndelez

Bronze

Household & Pet Care

Brita Travelsmart

Sense Marketing

BRITA Water Filter Systems Ltd

Gold

Asda Shades Christmas

Savvy Marketing

SCA Hygiene Ltd

Silver

 

 

 

Healthcare, Beauty & Fashion

Always: Like A Girl

Holler and Leo Burnett

Procter & Gamble

Gold

Wilkinson Sword 'Little Things' promotion

Quantum Marketing

Energizer Group Limited

Silver

Old Spice Gentleman Hunt

Arc, Atelier and Leo Burnett

Procter & Gamble

Bronze

Non-Alcoholic Beverages

How IRN-BRU Owned the Commonwealth Games

Leith Links

A.G. Barr plc

Gold

Twinings Infusions 'Make Water Wonderful'

Sense Marketing

R Twining & Co. Ltd

Silver

Shinebright Studios

Sense Marketing

Coca‑Cola Great Britain

Bronze

Alcoholic Beverages - Beer, Wine & Spirits

Smirnoff Gold Takeovers

Elastic Productions

Diageo PLC

Gold

Sol Street Food

whynot!

Heineken UK Limited

Silver

Whyte & Mackay 'Tracks of Your Life'

BD Network

Whyte & Mackay

Bronze

Traditional Retailers, e-Commerce, Catalogue, Bars & Restaurants

H&M Box of Wang

Circle Agency and UM London

H&M

Gold

SPAR Shop & Win

Blue Chip Marketing (UK) Ltd

SPAR UK

Silver

150 Anniversary Oxford Street Roof Garden

PrettyGreen

John Lewis Partnership

Bronze

Not For Profit, Charities & Public Sector

NSPCC Flaw in the Law

Leo Burnett Change and Arc

NSPCC

Gold

Change4Life Smart Swaps

23red on behalf of PHE agencies

Public Health England

Silver

Change4Life - 10 Minute Shake Up

23red on behalf of PHE agencies

Public Health England

Bronze

Best Use of Promotional Marketing Techniques in Employee Recognition/Staff

British Gas: Simply Thank You

P&MM Ltd

British Gas

Gold

Old Mutual Wealth Internal Brand Build

Positive

Old Mutual Wealth

Silver

The McDonald's Cup

Arc

McDonald's UK

Bronze

Best B2B Promotion or Sales Incentive/ Loyalty Programme.

Heineken - Our Shout

whynot!

 

Heineken UK

Gold

Brazilliant

Platform

BOC Limited

Silver

 

 

 

 

Best ​Use of ​Innovation in a ​B2B ​Campaign ​Using ​Incentive or Promotional Marketing

Every Job Beware Asbestos

23red

Heath and Safety Executive

Gold

The campaign for Added Value Everywhere

TLC Marketing UK

TLC Marketing UK

Silver

 

 

 

 

In-store Experiential ​Campaigns (​Includes ​Pop-up ​Stores and ​Car Dealerships)

BMW Group Pop-Up Shops Programme

TRO

BMW Group UK

Gold

Smirnoff Gold Takeovers

Elastic Productions

Diageo PLC

Silver

Nutella at Selfridges

B STREET London

Ferrero UK Ltd.

Bronze

Experiential ​Activation at a ​Public ​Event or Festival

How IRN-BRU Owned the Commonwealth Games

Leith Links

A.G. Barr plc

Gold

BloominGirls

Cherry London

Sport England

Silver

Lucozade Energy Snowbombing Road Trip

TRO

Lucozade Ribena Suntory Ltd

Bronze

Stand ​Alone ​Experiential Activation

Lucozade Sport Conditions Zone

TRO

Lucozade Ribena Suntory Ltd

Gold

Shinebright Studios

Sense

Coca‑Cola Great Britain

Silver

Nissan Innovation Station

TRO

Nissan Motor (GB) Limited

Bronze

Experiential Creative Execution

#30yearsVodafone

Wasserman Experience

Vodafone Group

Gold

Lucozade Sport Conditions Zone

TRO

Lucozade Ribena Suntory Ltd

Silver

Relish: Broadband without the Wires

Circle Agency

UK Broadband

Bronze

Use of Mobile

SPAR Shop & Win

Blue Chip Marketing (UK) Ltd

SPAR UK

Gold

Pepsi Football 2014

Arnold KLP

PepsiCo/Britvic

Silver

 

 

 

Bronze

Use of Technology

Fans set up and feel the heat with Lucozade Sport's ConditionsZone

Brass Alt 

Lucozade Ribena Suntory Ltd

Gold

H&M Box of Wang

Circle Agency and UM London

H&M

Silver

Budweiser's Scan to Win FIFA World Cup Promotion

Elixsoft Limited

AB InBev UK Limited

Bronze

Use of Innovation

Nissan Innovation Station

TRO

Nissan Motor (GB) Limited

Gold

Centre Parcs Waterloo Village

psLIVE

Centre Parcs

Silver

H&M Box of Wang

Circle Agency and UM London

H&M

Bronze

Use of Social Media

NSPCC Flaw in the Law

Leo Burnett Change and Arc

NSPCC

Gold

Like A Girl

Holler and Leo Burnett

Procter & Gamble

Silver

Old Spice Gentleman Hunt

Arc, Atelier and Leo Burnett

Procter & Gamble

Bronze

Creative Design

Old Spice Gentleman Hunt

Arc, Atelier and Leo Burnett

Procter & Gamble

Gold

Warburtons Premium NPD

Savvy Marketing Ltd

Warburtons Ltd

Silver

Twinings Infusions 'Make Water Wonderful'

Sense Marketing

R Twining & Co. Ltd

Bronze

On- Pack Promotion

Whyte & Mackay 'Tracks of Your Life'

BD Network

Whyte and Mackay

Gold

Tic Tac: Find a Fiver

Aesop Agency

Ferrero UK Ltd

Silver

Free Tasty B from Müller Rice Remix

Blue Chip Marketing (UK) Ltd

Müller Dairy UK Ltd

Bronze

Partnership Marketing Campaign

Change4Life - 10 Minute Shake Up

23red

Public Health England

Gold

Danone Waters and the Amazing Spider-Man 2

Brand & Deliver

Sony Pictures

Silver

BloominGirls

BD Network

Sport England

Bronze

Direct Marketing Campaign

The Campaign for Added Value Everywhere

TLC Marketing UK

TLC Marketing UK

Gold

Cadbury Dairy Milk Ritz and Cadbury Dairy Milk Lu

PrettyGreen

Mōndelez

Silver

NSPCC Flaw in the Law

Leo Burnett Change and Arc

NSPCC

Bronze

Best Sponsorship Activation

How IRN-BRU Owned the Commonwealth Games

Leith Links

A.G. Barr plc

Gold

McDonald's FryFutbol

Arc

McDonald's

Silver

Budweiser 'Rise As One'

Mesh Marketing

AB InBev UK Limited

Bronze

Shopper Marketing Campaigns

McVitie's 'Sweeet'

Grey Shopper London

United Biscuits (UK) Limited

Gold

Gillette F1

Grey Shopper London

Procter & Gamble International Operations SA

Silver

Bag It. Beat It.

Lowe Open

British Heart Foundation

Bronze

Trial and ​Awareness

Change4Life Smart Swaps

23red on behalf of PHE agencies

Public Health England

Gold

Free Tasty B from Müller Rice Remix

Blue Chip Marketing (UK) Ltd

Müller Dairy UK Ltd

Gold

Bueno Latest Little Indulgence

B STREET London

Ferrero UK Ltd

Bronze

Product Launch

Warburtons Premium NPD

Savvy Marketing Ltd

Warburtons Ltd

Gold

Relish: Broadband without the Wires

Circle Agency

UK Broadband

Silver

Nationwide FlexOne Film Promotion

Grass Roots

Nationwide Building Society

Bronze

Small Budget Campaigns

Help a Ranger, Save a Rhino

23red

Save the Rhino International

Gold

Macsween's Meal Makeover

Circle Agency

Macsween of Edinburgh

Silver

LG Knock2Win

Brand & Deliver

LG

Bronze

International Campaigns

McDonald's FryFutbol

Arc

McDonald's

Gold

Bacardi Limited Brands: Summer 2014

Geometry Global

Bacardi Limited

Silver

 

 

 

 

Best Incentive and Motivation Award 2015

Heineken: Our Shout

whynot!

Heineken UK

 

     

 

 

The IPM Awards 2015 Agency of the Year

 

Arc

 

 

 

 

 

 

The IPM Awards 2015 Brand Owner of the Year

 

Procter & Gamble

 

 

 

 

 

The IPM Awards 2015 Grand Prix

How IRN-BRU Owned the Commonwealth Games

Leith Links

A.G. Barr plc

 

 

 

 

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