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The IPM COGS 2014 Winners

Mobile couponing specialist i-movo has won the first ever IPM COGS Awards Grand Prix, for its work on the Damme Cold Call campaign for Coors Light.

The COGS judges said the couponing element of the Damme Cold Call, which involved the distribution of coupons entitling consumers to four free cans or bottles of Coors Light, “was a creatively strong campaign that was delivered through to retail with a high level of logistical and technical expertise. We were impressed by the upfront extensive research across 6,000 hard-to-reach retailers to understand all the pricing permutations for redemption and allow consumers to easily find participating outlets.” 

The results of the mobile couponing activity were redemption rates of over 50% and 100% retailer compliance.

The IPM COGS Awards 2014 celebration lunch was held on Friday September 19 2014 at the prestigious Grange St Paul's hotel. The host for the event was stand up comedian Charlie Baker.

Other big winners at The IPM COGS Awards 2014, now in its fifth year, included Hive, which won in three industry categories and was Highly Commended five times, including in the Company of the Year Special Category. 

Winner of the Company of the Year was Pancentric, while the Rising Star Award (for the most promising individual under 30 working for a promotional marketing services company) was Meg Gallagher of KreateLive Media. Highly Commended in that category was Rob Sutton of Hive. 

The COGS Awards were launched by the IPM in 2010 to recognise the huge contribution made by marketing services providers to the success of promotional campaigns. 

The full list of winners is below.

The IPM COGS 2014 Grand Prix

Winner

i-movo for Damme Cold Call


The IPM COGS 2014 Company of the Year

Winner

Pancentric Digital

Highly Commended

Hive


The IPM COGS 2014 Rising Star

Winner

Meg Gallagher, KreateLive Media Ltd

Highly Commended

Rob Sutton, Hive



The IPM COGS 2014 Industry Category Winners

Category

Entrant

Entry name

Coupons

Winner

TNT Post (now Whistl)

Exceeding expectations for Kellogg’s

Digital - Mobile

Winner

i-movo

Coors Light "A Damme Cold Call"

Highly Commended

Hive

Heineken Star Rewards

Digital - Online

Winner

Red Ant Solutions Ltd.

Petplan 'Find a Pet' website

Highly Commended

Hive

Anchor Rewards

Direct Marketing Services

Winner

Hive

Anchor Rewards

Highly Commended

TNT Post

A game-changing campaign for BT Sports

Experiential & Event Services

Winner

Gekko

Freeview Down by the Lilypad Roadshow

Handling & Fulfilment

Winner

Granby Marketing Services

Simples Rewards

Highly Commended

Promotional Handling Ltd

Birds Eye Plate Promotions

Loyalty Programmes

Winner

Hive

Kenco Rewards

Highly Commended

Hive

Anchor Rewards

Print Management

Winner

Charterhouse

Rolls-Royce Wraith direct mail brochure

Highly Commended

HH Global

Delivering Optimised Global Print Management

Prize, Incentive & Reward Management

Winner

Hive

Kenco Rewards

Promotional Merchandise

Winner

Tomato Source Limited

Sainsbury's DVD & Blu Ray Promotion - Disney Planes

Risk Management

Winner

PIMS-SCA

Butterkist – Win £1m worth of movie prizes

Highly Commended

Umbrella

Diageo Africa All Star Rewards

Staffing

Winner

KreateLive Media Ltd

Stella Artois Connoisseurs program

Highly Commended

Purity

Samsung Galaxy Studio


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