Best Practice lies at the heart of everything the Institute of Promotional Marketing does.

We are dedicated to upholding the highest standards of professionalism in the promotional marketing industry, and to playing our part in the system of self regulation which governs the UK’s advertising and marketing industries.

In this section of our website, you will find a number of resources aimed at helping members achieve Best Practice in all they do, including:

• A brief overview of the laws and regulations that apply to marketing activities in the UK;
• The Institute of Promotional Marketing Code of Conduct, which all members are expected to adhere to;
• A series of checklists, legal advice notes and guidance notes covering specific aspects of promotional marketing;
• Information on Winners Gallery, a website where Institute of Promotional Marketing members are encouraged to post lists of winners of competitions and prize draws.