You can also be certain that any case study listed here will follow ‘best practice’, as Institute of Promotional Marketing Award entries that do not – by breaching the CAP Code, for example – are disqualified at the first stage of judging.

You can search our case study library by industry sector, promotional objectives and the techniques used, so you can quickly find those campaigns that are relevant to your particular needs.

Each promotion is explained in full, starting with the objectives and then progressing through strategy to results, with relevant imagery and, where we have them, the full Terms and Conditions.

Case studies can be accessed free of charge as part of the Institute of Promotional Marketing Corporate Membership Package. The case study library is just one of the many benefits available to Institute members: full details of the benefits package can be found at www.theipm.org.uk/membership.

If you are not a member of the Institute of Promotional Marketing Awards and you want to access our case study library, then you can take out a yearly subscription to it for £150 (+VAT). Please fill in the registration form, and we will contact you regarding payment.

To access the case study library, log-in using the form on the right.

Or to browse a selection of case studies for free, click here.