Enrolment closes 2nd March 2012

A PDF of the course details can be downloaded here.

“Members of my team have attended the IPM Certificate over the last nine years and have found it invaluable in establishing the basics of the different disciplines that the course covers. All new account managers to GMS will definitely attend the course as part of their induction programme, especially for those new to the industry”
Joanne Varey, Granby Marketing Services

“Excellent basic overview of the entire marketing discipline. Clear, comprehensive, friendly and approachable.”

“I know that I have been able to give our customers better advice as far as running promotions and reward schemes. I feel I have been more structured in my approach to promotional opportunities”

“Lecturers very friendly and knowledgeable”

“I thoroughly enjoyed the course”

Course overview

Promotional Marketing is a remarkably broad discipline with many different types of company making their contribution to each campaign. Understanding how their company fits into the larger picture and what other companies are contributing will inevitably improve everyone’s productivity and sense of job satisfaction.

The IPM Certificate in Promotional Marketing is a key qualification for the Promotional Marketing industry, based around two five-hour seminars with supporting study notes. The seminars will be held in late March and late April and candidates make written submissions at the end of July.

The aim of the course

The course is designed for people who need to appreciate the breadth of the industry in which they work but who do not need to study to the same depth of detail that is required in the IPM Diploma in Promotional Marketing.

This course will give candidates the confidence and understanding that is necessary:

• To appreciate their company’s role in the successful creation and management of a campaign and allow them to contribute productively to the process.
• To converse and negotiate with clients, suppliers and other departments.
• To see how other companies’ contributions must dovetail with their own.

Who the course is designed for

Candidates will tend to work within the Service Partner sector or in roles in Agencies or Promoters that necessitate an overall understanding of Promotional Marketing and their place in it.

• Service Partners – account handlers, admin and support staff
• Agencies and Promoters – creative, admin, support staff and account handlers working in related disciplines (PR, Direct Marketing, etc)

Course content

The course is made up of twelve modules (six core and six optional):

Core modules:

• Background and overview of Promotional Marketing
• Promotional techniques
• The law and codes of practice
• Digital Channels
• Budgeting, quoting and billing
• Account management

Optional modules:

• The print process
• Direct Mail & databases
• Fulfillment
• Premium supply
• Door Drop Marketing
• Field & Experiential Marketing

Course format

The course involves two five-hour seminars after which candidates will be required to provide ‘in-depth answers’ on 9 of the 12 modules covered. There will also be a multiple-choice questionnaire to complete immediately after each seminar.

All candidates must attend the two seminars, read the study notes provided and answer the multiple-choice questions based on the study notes covering all 12 modules. However, there is a choice as to which modules they answer ‘in depth questions’ on. Six of the modules are core to the course and all candidates must answer the ‘in-depth module questions’ on these. Candidates must choose three of the remaining six – so they answer nine ‘in-depth module questions’ in total.

The Seminars

The London seminars are planned for 30th March and 27th April. There may also be seminars in Birmingham and Manchester dependent on uptake and the dates for these will be confirmed once registration is complete. These are generally a week or so after the London seminars.

Course tutors

Chris Bestley, IPM Director of Education
Aubrey Watson, Gable Marketing & IPM Chief Examiner
Richard Pink, IPM Associate Director of Education

Key Dates

• All enrolments must be received by 2nd March
• The London seminars will take place on 30th March and 27th April
• (Other seminar venues will take place within two weeks of the London dates)
• Final submissions must be made by 17th July
• Results will be announced on 11th October
• Graduation will be held on 1st November at the House of Commons.

How to enrol

Click here for an enrolment form.

For any further information please call the IPM Education Manager Stephanie Cooper on 020 7291 7730 (stephaniec@theipm.org.uk) or the Commercial Manager - Education Jody Bratley on 020 7291 7742 (jodyb@theipm.org.uk).

Costs

£799 + VAT for members of the IPM, DMA, BPMA, PROMOTA and IAB
£965 + VAT for non-members

Companies that have benefited from the IPM Certificate in Promotional Marketing in the last nine years:

12snap
23red
23red Central
4C
Acco Brands
Achievement Awards Group
Akzonobel
Archant Norfolk
Arden Direct Marketing
Ark H Handling Limited
Bourne Leisure
BPMA
BSkyB
Café Direct
COI
Colourways
Communicator
Cord Promotions
Corporate Innovative Ltd
Creata (UK)
Dewynters
Diss Promotional Services
Dynamo Promotional Marketing
Eastern Counties Newspaper Group
EMAP Automotive
Enterprise Inns
Evoke
Fotorama
Generator Marketing Services
GFK Field Marketing
Granby Marketing Services
Grass Roots Group
Great Central Plastics
grgonefee
Halfords Business Services
Handling Matters
Handling Partnership
Hive (Packaging Media)
Hotcake Marketing
HRG (UK)
Identex
Ignito
Inoxcrom
Intelligent Marketing
JPMH
Kellogg's
Kreate
KYP Systems
Landround Marketing
Leapfrog Group
Legrand Electric
Lifestyle Incentives
Linkdirect
Linney Design
Liquid Communications
Louis Kennedy
MacDonald Fyne Associates
Mail Marketing (Scotland)
Mando Brand Assurance
Matthew Clark
McCann Erickson
Michalski Posner
MKM Concepts
Mr Fothergills Seeds
MRM
MSC
NCH Marketing Services
NWN Media
Odeon Cinemas
Opia
Orgill Advertising
P&MM
Peg
PIMS-SCA
PMA Marketing
Positive Contact
PriceWaterHouseCoopers
Puzzler Media
Quantum Marketing
Raisley
Redwood Publishing
Refinery Marketing Communications
Regional Letterbox Services
River Publishing
Russ Berrie UK
Schneider Electric
Search Asia (UK)
Sopexa (UK)
Space
Steam UK
Stream
TCI China
The Big Kick Company
The Continuity Company
The Grass Roots Group UK
The Home Entertainment Corporation
The JJ Group
The Kitchen London
The Leith Agency
The Sourcer.com
Thomas Cook
Times Newspapers
TNL Marketing
TNT Post
Touchdown Marketing
TPH Identix
Tribe Marketing
Ultimate Sales Potential
Unilever Bestfoods
Union Connect
Wax Live
Westex
Zone Design & Marketing

Terms and Conditions

Fees are payable in full at the time of enrolment. No candidate will be deemed to be enrolled unless payment has been received. The cost of enrolment is fully refundable up to the point at which enrolment packs are dispatched to candidates. After that it is neither transferable nor refundable. The IPM reserves the right to vary the content of the course, change the venue of the seminars, amend the dates and change the tutors and seminar speakers at any time and without prior notice.