Enrolment closes 27th April 2012
Course runs 1st June to 31st October 2012

A PDF of the course details can be downloaded here.

I have been involved in the IPM Diploma in Motivation since in conception and I can testify to the fact that the course is as fresh today as it was in 2005. Not only is it a thoroughly sound grounding in the theories and practice of reward and recognition marketing – it is also kept up to date by a team of dedicated industry volunteers (like me!). John Sylvester, Director P&MM

The Diploma in Motivation is hard wired into our training programme for all our client facing staff and we thoroughly recommend it as a means of both increasing skills and benchmarking staff. Debbie Donaldson, International Development Director, Grass Roots Group

Course overview

The IPM Diploma in Motivation is a qualification specifically designed for the reward and recognition industry. It takes the form of a distance-learning programme with 14 questions and a set brief being completed over a five-month period. Candidates will study at their own pace utilising the study tools provided, as well as carrying out their own research.

The aim of the course

The course is designed to provide a good overall introduction to Motivation and to deliver a qualification that is recognised by the industry at large as demonstrating a basic understanding and proficiency. It is also the aim of the course to increase standards of professionalism in the industry and provide a benchmark for employers.

It will give candidates the basic foundation knowledge that is necessary to:

• Appreciate the role of Motivation campaigns in the marketing mix and in a Sales and HR context.
• Plan, instigate and manage effective Motivation campaigns with confidence.
• Effectively brief and co-ordinate the various elements and suppliers involved in implementing Motivation campaigns.

Who the course is designed for

The course has been developed with the following in mind:

• Client-facing account handling staff in Motivation Agencies
• Clients responsible for staff motivation – using agencies and doing it in-house.
• HR personnel involved in employee benefits
• Client-facing account handling staff in companies supplying the Motivation industry (travel, premiums, vouchers, etc.)

Typically candidates will be actively involved in the process of devising, implementing and managing Motivation campaigns. Candidates need no previous qualification to take the course. It will be challenging, hard work and enjoyable, but most importantly it will be valuable to the candidate’s future.

Course content

The course is broken down into seven main modules:

Module 1 – An introduction to motivation

• What is motivation and why is it important to businesses today?
• The development of motivational theory
• The evolution of motivation programmes
• Some definitions
• Employee engagement
• Some typical case histories
• How motivation programmes fit in with the business plan
• Who uses motivation programmes?
• The motivation industry today and tomorrow

Module 2 – The Performance improvement process

• Setting objectives
• Researching your target audience – the human audit
• Measurement and structure
• Communication
• Skills development
• Reward & recognition

Module 3 - Structure & measurement

• Introduction
• Defining a structure
• Measuring and monitoring ongoing performance
• Motivation techniques
• Standards & values based programmes
• Tactical campaigns
• Developing a performance improvement strategy over time
• Global trends
• The law and code of practice

Module 4 – Knowledge and skills development

• Learning to succeed
• Theories of learning
• Bloom’s 3 domains of learning
• The importance of workplace learning
• Formal and Informal workplace methods
• The evolving model of workplace learning
• Motivation to learn – Vroom’s Expectancy Theory
• Measurement in Learning – Kirkpartrick Model

Module 5 – The communication process

• Introduction
• The Two-way model
• The stages of effective communication
  • Who is sending the message?
  • Target audiences
  • Content of the message
  • Creative treatment and timings
  • Conflicting messages
  • Message medium
  • Received and understood
• The communications/creative brief

Module 6 – Reward & recognition

• What about cash?
• Reward choices
• Incentive travel
• UK events and activities
• Vouchers and pre-loaded cards
• Stored-value cards
• Merchandise
• Online redemption of rewards
• Recognition
• Employee benefits

Module 7 – Project management

• The role of an agency
• The role of Project Manager
• Project process
• Considerations when planning a project
• Risk and disaster recovery
• Terms and conditions of business
• Return on investment
• Benefits in kind taxation and NI
• VAT
• Costing a programme
• Budgeting for overseas events
• Obtaining quotes
• Budget reviews

Course format

Study Notes. The course has been developed by a team of senior Motivation practitioners from across the industry. Contributing companies and organisations include P&MM, BI, Grass Roots, FMI, dbmt, DHL, Edenred and The UKGCVA. Each has contributed to the content of the Study Notes that act as the core of the course, comprising over 110 pages of detailed notes, checklists and proformas. The notes are continuously updated and improved to keep pace with changing data, trends and developments in the industry.

The Course Papers - consists of 14 questions relating to the seven modules (The Module Questions) plus a set brief. Candidates have access to all the questions and tasks right from the beginning of the course and have five months in which to complete everything.

The Online Resource and Tests - All candidates will have access to an Online Resource and a series of optional online multiple-choice tests to reinforce their learning throughout the course. The Online Resource will be the depository for all the course material and also features a feedback facility. This is where candidates will find:

• The Course Manual
• The Course Paper – containing the Module Questions and Set Brief
• The Study Notes
• Weblinks and downloads
• Case Studies
• Details of the tutorials and immersion day

Set Book. Each candidate will also receive a copy of: How to Run Successful Incentive Schemes by John Fisher (worth £25)

The Course Extras

The Immersion Day
This will be an opportunity for candidates to meet and network with other candidates and to be involved in a number of sessions on each of the main subjects covered by the course. The Immersion Day takes place on 4th July in central London and will help candidates get deep under the skin of the course in the first few weeks of studying and discuss with tutors any issues or queries they may have. It should also increase their confidence and maximise the extent to which they make the most of the course.

The Tutorial - a one day session in September which is the candidate’s opportunity to discuss the detail of their response prior to submitting their paper to ensure that they are approaching the questions in the right way. The tutorial tutors are John Sylvester (P&MM), John Fisher (FMI) and Graham Burt (ex-Grass Roots). Candidates will choose to do their tutorial on either 13th, 19th or 20th September.

Key Dates

• All enrolments must be received by 27th April
• Course runs 1st June to 31st October
• Immersion Day - 4th July
• Tutorials will take place in London on 13th, 19th and 20th September
• Submissions must be returned by 31st October
• Results will be announced on 17th January 2013
• Graduation will be held at the Royal Society of Medicine on 6th February 2013.

How to enrol

Click here for an enrolment form.

For any further information please call the IPM Education Manager Stephanie Cooper on 020 7291 7730 (stephaniec@theipm.org.uk) or the Commercial Manager - Education Jody Bratley on 020 7291 7742 (jodyb@theipm.org.uk).

Costs

1. Course Fee
£840 + VAT for members of the Institute of Promotional Marketing, DMA, BPMA, UKGCVA & Eventia.
£1,060 + VAT for non-members

2. Tutorial
£135 (+ VAT) for members of the Institute of Promotional Marketing, DMA, BPMA, UKGCVA & Eventia.
£165 (+ VAT) for non-members

3. Immersion Day
£135 (+ VAT) for members of the Institute of Promotional Marketing, DMA, BPMA, UKGCVA & Eventia.
£165 (+ VAT) for non-members

Companies that have benefited from the Motivation Diploma in the last five years:
Accor Services
Active Consultancy
Archer Young
AYMTM
Barclays Bank
BI Worldwide
British Gas/Centrica
Carlson Marketing
Edenred Incentives and Motivation
Euro RSCG Skybridge
First Event
Grass Roots Group UK
Grass Roots Germany
Harvey Knight
Inspire Europe
Love2Reward
Maritz
Marriott Incentive Vouchers
MintMotivation
OC Tanner Europe
Ovation Incentives
P&MM
Projectlink Motivation
Red Letter Days
Redpoint
River Marketing
Se7en Programs
Sodexo Motivation Solutions
Tesco Bank
Vantage Point
Virgin Media
Worldspan International

Terms and Conditions

Fees are payable in full at the time of enrolment. No candidate will be deemed to be enrolled unless payment has been received. The cost of enrolment is fully refundable up to the point at which enrolment packs are dispatched to candidates. After that it is neither transferable nor refundable. The IPM reserves the right to vary the content of the course, change the venue of the seminars, amend the dates and change the tutors and seminar speakers at any time and without prior notice.