Session 1 – 21st March
The Role of Promotions in Integrated Marketing
- Intro to the course and how to make the most of it
- What is a promotion, why do we use them and where do they fit with the rest of the marketing mix?
Speaker: Chris Bestley, IPM Director of Education
Tutors: Alistair Dickson, RPM; Nik Myers, JPMH
Tutor session covers: Question 1 and the set brief
Session 2 – 4th April
What are the promotional techniques?
- What are they and when do we use them.
Speaker: Chris Bestley, IPM Director of Education
Tutors: Paul Godwin, Positive Thinking; Leigh Temple, dialogue
Tutor session covers: Questions 2, 4 & 5
Session 3 – 18th April
The legal and code restrictions
- What to bear in mind when constructing promotions and writing Terms & Conditions
Speaker: Chris Bestley, IPM Director of Education
Tutors: Ruth Hobbs, IPM Legal Advisory Service; Edwin Mutton, IPM representative on CAP
Tutor session covers: Questions 6 & 7
Session 4 – 2nd May
How are promotions planned and evaluated?
- How planning and evaluation leads to success in a virtuous circle
Speaker: Steve Messenger, Redroute International
Tutors: Colin Harper, IPM Head of Insight; Richard Pink, IPM Associate Director of Education
Tutor session covers: Questions 8 & 9
Session 5 – 16th May
Risk management
- How to buy promotional insurance and fixed fee promotions
Speaker: Adrian Jenkins, Financial Progression
Tutors: Richard Pink IPM Associate Director of Education; Chris Ross, Coca-Cola and IPM Generation
Tutor session covers: Question 13
Session 6 – 30th May
Why do things go wrong?
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How promoters are caught with their pants down
Speaker: Justine Grimley, Advertising Standards Authority (ASA)
Tutors: Neil Barnes, Enable; Richard Pink, IPM Associate Director of Education
Tutor session covers: Question 14
Session 7 – 13th June
How are promotions communicated?
- The link between understanding the consumer and the chosen promotional channels
Speaker: Paul Godwin, Positive Thinking
Tutors: Jordi Connor, dialogue; Chris Bestley, IPM Director of Education
Covers: Questions 3, 10 & 11
Session 8 – 27th June
Creativity
- Why we need creatives and how to recognise good work
Speaker: Ian Moore, Blue-chip Marketing
Tutors: Ed Prichard, Atom Consulting; Chris Bestley, IPM Director of Education
Tutor session covers: Questions 19 & 20
Costs
All 8 seminars £470 (+ VAT) for members
£570 (+ VAT) for non-members
Individual seminars £90 (+VAT) each for members
£110 (+VAT) each for non-members
How to enrol
Click here for an enrolment form.
For any further information please call: