What candidates have said about previous Fundamentals courses:
“The course was extremely useful at the start of my career - I would definitely recommend it.”
“I was a bit nervous when I arrived, but was made instantly welcome and put at ease.”
“…although there was a lot to take in, it was manageable for all. Above all however, people focused and took part – a credit to how the course was run.”
“The lecturers were brilliant”
Course Overview
This course can be used as an initial 'intensive' introduction to the industry for new recruits. It is also designed to be a precursor to the more detailed Institute of Promotional Marketing Diploma in Promotional Marketing.
The aim of the course
To immerse delegates in the promotional marketing industry for a day, to give them a broad understanding of the Promotional Marketing discipline and the key issues and constraints.
Who the course is designed for
Agencies, promoters and service partners have all successfully fielded candidates on this course in the past. The content is general enough to be appropriate whatever your sector or specialisation.
Course content
Promotional Marketing in context
How promotions work and why we need them in the context of all the marketing communication disciplines.
The Promotional Techniques
The five promotional techniques and what they are for, illustrated with examples from the IPM Awards.
The Law, Code and other constraints
A good clear briefing on all the issues that marketers have to bear in mind when devising promotions.
How consumers view promotions
What consumers think of promotions and how we can structure promotions to make them appeal. Includes a workshop analyzing case studies from the IPM Awards.
How things go wrong and why
A lot can be learnt from other people’s mistakes – particularly about best practice, budgeting, compliance and writing Terms & Conditions (T&Cs).
The shape of things to come
Where it has been and where it is going – promotions riding the crest of the technological wave.
Course format
The course is a combination of informal seminars and interactive workshops covering all the basic elements of promotional marketing in an interesting and engaging way. Full use is made of electronic voting technology to energise delegates and reward engagement with prizes!
The course will be delivered by:
Richard Pink, IPM Associate Director of Education
Chris Bestley, IPM Director of Education
How to enrol
Click here for an enrolment form.
For any further information please call:
Cost
£520 (+VAT) for members
£680 (+VAT) for non-members
The price includes a light buffet lunch. Places on this course are limited to maintain a good delegate to tutor ratio – early booking is therefore recommended.
Terms & Conditions
All course fees are payable prior to the date, or commencement date, of the course. Should you be unable to attend, a substitute delegate is welcome at no extra charge - please simply notify the Institute of any changes. You may change the date of attendance or cancel attendance at a course subject to the following scale of charges:
| 21+ | 0% | 20% |
| 14-21 | 20% | 50% |
| <14 | 30% | 100% |
There are no refunds for a 'failure to attend'.
The Institute reserves the right to cancel a course, change the venue, amend the dates and or the fees and course tutors at any time and without prior notice.