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IPM Awards 2014 Winners

The Royal National Lifeboat Institution and agencies Leo Burnett Change/Arc and Savvy were among the big winners at last night’s IPM Awards 2014. 

The 'RNLI – Respect the Water' campaign, created for the RNLI by sister agencies Leo Burnett Change and Arc, took both the IPM Consumer Award 2014 and the IPM Grand Prix 2014.   

Because the campaign took both of these special awards, in addition to two Golds and a Silver, it also won the RNLI the prestigious IPM Brand Owner of the Year 2014 title.   

However, for the first time ever, there were two IPM Agency of the Year trophies awarded. As already mentioned, one went to Leo Burnett Change/Arc.   

The other went to Savvy Marketing, which delivered a number of award winning campaigns for clients including Wm Morrison Supermarkets, Britvic and Kerry Foods.   

Another big winner on the night was Platform, which took two Gold awards for its WOW Sylvania campaign for Havells Sylvania Europe Ltd and then won the first ever IPM Awards Business to Business special award.   

The full list of winners, covering 32 industry, channel and specialist categories, plus the five Special Awards, is below.

Entry Category

Campaign Name

Entrant Name

Brand Owner

Award

Automotive and Consumer Durables

Free 3D Blu-ray Player and Hobbit 3D Blu-ray Disc from Epson

ATOM Marketing

Epson Europe BV

Gold

Renault Captur. Capture Life - Westfield W12

Fusion 2K Ltd

Renault UK

Silver

VELUX, a sale?

The Leith Agency

VELUX

Bronze

Travel, Tourism, Recreation and Leisure

Something About Mary, Queen of Scots

Blue-Chip Marketing

VisitScotland

Gold

Big 5

Blue-Chip Marketing

VisitScotland

Silver

EA at Eurogamer Expo

Circle Agency

Electronic Arts Ltd

Bronze

Utilities, Technology and Telecoms

Virgin Media Students

BD Network

Virgin Media

Gold

Samsung Robbie Williams Experiential

Brand and Deliver

Samsung Electronics UK Ltd

Silver

O2 and Bluewater Partnership

Circle Agency

Telefónica UK Ltd

Bronze

Financial and Professional Services

Procrastinating on the interweb

iCrossing

reed.co.uk

Gold

MasterCard Priceless Theatre Campaign

Big Group

MasterCard Europe sprl

Silver

NatWest Mortgages Giant Coffee Cup

The Box

RBS

Bronze

Foods

Dairylea Moo Promotion

BMB London LLP

Mōndelez Europe GmbH

Gold

Lurpak 'Enamel Dish'

BD Network

Arla Foods Ltd

Silver

Billington's

BD Network

The Silver Spoon Co and Associated British Foods

Bronze

Non-alcoholic drinks

The Magic's in the Max

Arnold KLP

PepsiCo

Gold

J2O Glitter Berry Limited Edition 2013

Savvy Marketing Ltd

Britvic Soft Drinks Ltd

Silver

Tetley Tea - Find Sydney

Together Agency

Tata Global Beverages

Bronze

Alcoholic Drinks

Wolf Blass Cricket Legends

Bamboo Marketing Communications

Treasury Wine Estates

Gold

Stowford Press Catch2Win

Pulse Group

H. Weston & Sons Ltd

Silver

Jura Lost Island

Holler

Whyte and Mackay

Bronze

Healthcare, Fashion and Beauty

Freederm Rip To Win

Bray Leino

Diomed Developments Ltd

Gold

Gillette - Mo Gents United

Haygarth

Procter & Gamble Ltd

Silver

Gamucci

Ovation

XL Distributors Limited

Bronze

Household and Pet-Care

Persil Small & Mighty

Lowe Open

Unilever Europe

Gold

Whiskas/World Wildlife Fund Campaign

Juice Creative

Mars Petcare UK

Silver

Felix - The search for Britain's Cleverest Cat

JPMH

Nestle Purina

Bronze

Media

Dave's Witty Santa Campaign

Mediator Communications Ltd

UKTV

Gold

The Sun Big Smile campaign 2013

Stretch Communications Ltd

News International

Silver

Sky Rainforest Rescue Discovery Trails

Sense

BSkyB

Bronze

Retail, Home Shopping and E- Commerce

Morrisons and Ant & Dec Partnership - sponsoring of Saturday Night Takeaway

Savvy Marketing

Wm Morrison Supermarkets PLC

Gold

The Hobbit: An Unexpected Journey

Bgroup London

Warner Bros Home Entertainment

Silver

Currys PC World - Win My Gift List

Stack

Dixons Retail PLC

Bronze

Not for Profit, Charity and Public Sector

RNLI - Respect the water

Leo Burnett Change/Arc

Royal National Lifeboat Institution

Gold

The Good Goat for Brighter Futures Zambia

Lowe Open

Brighter Futures Zambia

Silver

Stoptober 2013

23red

Public Health England

Bronze

Sales Incentive Programmes

WOW Sylvania

Platform

Havells Sylvania Europe Ltd

Gold

Sony UK Alpha=Alfa 2013

FMI Group

Sony United Kingdom and Ireland

Silver

OpenScape Office Rewards

Edenred

Unify Enterprise Communications Limited

Bronze

Employee Recognition Programmes

Propellernet - making life better

Propellernet

Propellernet Ltd

Gold

BT Rewards Central

Parago

BT

Silver

Applause

Edenred

npower

Bronze

Customer Services and Quality Improvement Programmes

Camelot: Winning Hearts & Minds

Dialogue London

Camelot UK Lotteries Limited

Gold

Social and Personal Responsibility

RNLI - Respect the water

Leo Burnett Change/Arc

Royal National Lifeboat Institution

Gold

Stoptober 2013

23red

Public Health England

Silver

Be Food Smart

23red

Public Health England

Bronze

Short-Term Trial and Awareness

#XboxOneTour

thefield

Microsoft Ltd

Gold

The Magic's in the Max

Arnold KLP

PepsiCo

Gold

Protein Milk Launch

Circle Agency

MaxiNutrition

Bronze

Long-Term Loyalty and Relationship Marketing

Anchor Rewards Club

whynot!

Arla Foods

Gold

Experiential Marketing at Point of Purchase

Malibu Style Scouts

Elastic

Pernod Ricard UK

Gold

Guinness Class 2013

TRO

Diageo

Silver

17th Gastro Alfresco 2013

Brand Belief Ltd

Brand Belief Ltd

Bronze

Experiential Marketing Away from the Normal Point of Purchase

Lucozade YES Festival Campaign

TRO

Lucozade Ribena Suntory Ltd

Gold

Cadbury Joyville

RPM

Mōndelez International

Silver

Coca-Cola Christmas Balloons

Geometry Global

Coca-Cola Great Britain

Bronze

Shopping Centre Marketing

O2 and Bluewater Partnership

Circle Agency

Telefónica UK Ltd

Gold

Dave's Witty Santa Campaign

Mediator Communications Ltd

UKTV

Silver

Clinique DDML+ Launch

Ambient Media Worldwide Ltd

Estee Lauder Cosmetics Ltd

Bronze

Direct Marketing

Glacéau vitaminwater #shinebright

Sense

Coca-Cola Great Britain

Gold

Shopper Marketing

Birds Eye Plate Promotion

Live and Breathe

Birds Eye Limited

Gold

Winning the Battle at Back to School 2013

Savvy Marketing

Kerry Foods

Silver

Persil Small & Mighty

Lowe Open

Unilever Europe

Bronze

Social Media

Jura Lost Island

Holler

Whyte and Mackay

Gold

Red Bull Cliff Diving

Holler

Red Bull

Silver

The Magic's in the Max

Arnold KLP

PepsiCo

Bronze

On-pack Promotions

The Tracklements Tombola

Toucan

The Tracklement Co Ltd

Gold

Wolf Blass Cricket Legends

Bamboo Marketing Communications

Treasury Wine Estates

Silver

Billington's

BD Network

The Silver Spoon Co and Associated British Foods

Bronze

Art Direction and Copywriting

Gillette - Mo Gents United

Haygarth

Procter & Gamble Ltd

Gold

RNLI - Respect the water

Leo Burnett Change/Arc

Royal National Lifeboat Institution

Silver

Virgin Media Students

BD Network

Virgin Media

Bronze

Innovation

Samsung Robbie Williams Experiential

Brand and Deliver

Samsung Electronics UK Ltd

Gold

Glacéau vitaminwater #shinebright

Sense

Coca-Cola Great Britain

Silver

Birds Eye Plate Promotion

Live and Breathe

Birds Eye Limited

Bronze

Sponsorship and Tie-in

Stowford Press Catch2Win

Pulse Group

H. Weston & Sons Ltd

Gold

The Magic's in the Max

Arnold KLP

PepsiCo

Gold

Morrisons and Ant & Dec Partnership - sponsoring of Saturday Night Takeaway

Savvy Marketing

Wm Morrison Supermarkets PLC

Bronze

Commercial Partnership Marketing

Be Food Smart

23red

Public Health England

Gold

Stoptober 2013

23red

Public Health England

Gold

O2 and Bluewater Partnership

Circle Agency

Telefónica UK Ltd

Bronze

Charity Partnership Marketing

Gillette - Mo Gents United

Haygarth

Procter & Gamble Ltd

Gold

Whiskas/World Wildlife Fund Campaign

Juice Creative

Mars Petcare UK

Silver

MRG Halloween Activity in association with Cardiac Risk in the Young

Result Customer Communication

McColl's Retail Group Ltd

Bronze

Small Budget Campaigns

Jura Lost Island

Holler

Whyte and Mackay

Gold

Method Clean Happy Experiment

Pulse Group

method products ltd

Silver

O2 Eid Sweet Greets

Blue Chip

Telefónica UK Ltd

Bronze

International Campaigns

WOW Sylvania

Platform

Havells Sylvania Europe Ltd

Gold

Free 3D Blu-ray Player And Hobbit 3D Blu-ray Disc From Epson

ATOM Marketing

Epson Europe BV

Silver

The IPM 2014 Consumer Award

RNLI - Respect the water

Leo Burnett Change/Arc

Royal National Lifeboat Institution

 

The IPM 2014 Business to Business Award

WOW Sylvania

Platform

Havells Sylvania Europe Ltd

 

The IPM 2014 Agency of the Year

 

Leo Burnett Change/Arc

 

 

 

Savvy Marketing

 

 

The IPM 2014 Brand Owner of the Year

 

Royal National Lifeboat Institution

 

The IPM 2014 Grand Prix

RNLI - Respect the water

Leo Burnett Change/Arc

Royal National Lifeboat Institution

 

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