Latest news from the Institute of Promotional Marketing


fast.MAP Marketing GAP 2012 infographic

Consumers don't like social media as much as marketers think



October 8, 2012

More UK consumers are taking advantage of promotions in 2012 than a year ago, according to the fast.MAP Marketing GAP study. Read More »




  • OgilvyAction wins Spring IPM Bowling

    April 26, 2013


    OgilyAction’s Split Happens team took the honours in the final of the IPM Spring Bowling in April, sponsored by fixed fee company Opia. In second place was Coupons.com’s Coupins.com and then Kreate’s Incredibowls.

    Read More

  • ASA’s Guy Parker warns of digital risks

    April 26, 2013


    Guy Parker, chief executive of the ASA, warned IPM members that marketers must make it crystal clear when digital communications and promotions are commercially driven...

    Read More




More News




© The Institute of Promotional Marketing
Site by Kieon