Latest news from the Institute of Promotional Marketing

Globe winner: Visit Scotland's Winter Twenty Ten campaign by Blue-Chip Marketing

UK agencies' international trophy haul grows

October 21, 2011

UK agencies have brought home yet more international awards, underlining once again the strength of the UK’s promotional marketing industry. Read More »

A new definition of Shopper Marketing

January 26, 2012

The IPM is setting up a Shopper Marketing Group to drive growth, build professionalism and generate new research and insights into the area.

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IPM drives new Experiential Code

January 26, 2012

The Institute of Promotional Marketing has led the creation of new industry-wide Code of Conduct for Experiential Marketing, designed to complement the CAP Code and due for launch in February 2012.

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