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Latest news from the Institute of Promotional Marketing
Consumers don't like social media as much as marketers think
October 8, 2012
More UK consumers are taking advantage of promotions in 2012 than a year ago, according to the fast.MAP Marketing GAP study. Read More »
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April 26, 2013
OgilyAction’s Split Happens team took the honours in the final of the IPM Spring Bowling in April, sponsored by fixed fee company Opia. In second place was Coupons.com’s Coupins.com and then Kreate’s Incredibowls.
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April 26, 2013
Guy Parker, chief executive of the ASA, warned IPM members that marketers must make it crystal clear when digital communications and promotions are commercially driven...
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