BOGOFs do not contribute to food waste

December 21, 2011

There is no proof that bulk promotions, such as Buy One Get One Free offers, increase the amount of food wasted in the UK and contribute to the £17 billion so-called ‘food waste mountain’, research commissioned by a Government-funded anti-waste body has concluded.

The study, titled Investigation into the possible impact of promotions on food waste, was published by WRAP (Waste & Resources Action Programme), and looked at how different promotional mechanics are used by the UK grocery sector and whether there was any link between promotions and food waste in the UK.

The report concluded that while there is a public perception that BOGOFs and similar promotions massively increase the amount of food thrown away, the evidence cannot be found to back this up.

While WRAP did find some examples of specific products sectors where food is being thrown away – yogurts and fresh juices, for example – the report suggests that the relatively long shelf-life for both types of product means consumers should be able to use them without waste.

WRAP says “volume promotions need not lead to waste”, but does suggest that food companies and retailers should help consumers get the most out of bulk-buy promotions by including clear instructions for freezing and other methods of storage on packaging.

“Highlighting what can be frozen on-pack, providing freezing tips at the shelf edge alongside the promotional offer, maximising shelf-life, having clear date labelling, providing flexible meal plans and encouraging batch cooking/freezing (e.g. cook once, eat twice) will all help ensure consumers get real value from a promotion rather than food ending up being thrown away.”

The report does warn that consumers may be under-reporting real levels of food waste. It also points out that consumers seem to be confused themselves and can give contradictory answers. Data collected by WRAP’s regular consumer food survey found that 44% of respondents agree that “buying food on offer leads to more food being thrown away”. Of the same sample, 90% of respondents said they buy extra items when they’re on special offer but, when extra items are bought on special offer, only 4% say more is thrown away.

WRAP is a highly-respected NGO which works to help businesses and individuals reduce waste, develop sustainable products and use resources in an efficient way.