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Wednesday August 8, 2018 at 9:46am
In this new, regular item we catch up with one of our members...Jake Xu, owner and Creative Director of Readyin Bath tells us what they’ve been up to thissummer, his thoughts on AI and consumer choice, and what he’d say to a seniornew business target if he had 30 seconds with them in a lift.IPM: Hi Jake, thanks for talking to us. How are thingsgoing at Ready at the moment?Jake Xu: We’re having a frantic summer, to saythe least! Since the beginning of June, we’ve launched new campaigns forlong-term clients Soap & Glory, Quidco, Burt’s Bees and Kiddylicious. We’vealso begun working with two new clients, Vita Coco and luxury chocolatiersMaison Samadi, as well as delivering our latest project for skincare expertsBioré. And with more to come, ... Read More..
Tuesday July 17, 2018 at 1:37pm
Alex Lawrence, Copy & Content Executive, IPM Unfortunately we didn’t make the final but the England teamhad a great run and made it much further than we could have imagined. Despitethe disappointing result, the last few weeks of football fever and nationalpride have been a whirlwind of excitement. Making the most of this World Cup hype, brands from all over theworld have been pushing out countless activations to attract football fans. Theproblem is, many brands have been taking very ​tried and tested routes and relying on stereotypesto inform their campaigns. It becomes a little boring when World Cupactivations go no further than trying to reach out to ‘the lads down the pub.'As I explored in my Pride article, it’s very obvious whenbrands haven’t put a lot ... Read More..
Thursday July 12, 2018 at 10:17am
Helen Hart, Regulatory Affairs Manager, IPMThe ASA has ruled this week on two 'winning moments' or algorithmic promotions, which have excited some controversy in recent months across various sections of the media. The complaints were upheld in relation to both promotions. The adjudications were made under the existing rules of the CAP Code, which set out principles and the ASA then interpreted the principles, assessing each complaint on its merits.   This full article is available to IPM Members only, click here to keep reading.To find out about IPM Membership benefits, including access to articles like this, click here.... Read More..
Thursday July 12, 2018 at 10:02am
Helen Hart, Regulatory Affairs Manager, IPMWe are well into a summer of sport with the World Cup,Wimbledon and the Athletics World Cup, among others - and we're getting intomusic festival season too. The IPM has seen a number of ‘win tickets’-stylebrand activations in the marketplace. While this can seem a great opportunityto give consumers access to these kind of events, promoters should beware.     It is not necessarily a breach of the CAP Code to give awayprizes without the brand owner's consent or knowledge, but unlike television,tickets or vouchers are a service and constitute a contract, and so will betreated differently in law.   This full article is available to IPM Members only, click here to keep reading. To find out about ... Read More..
Monday July 9, 2018 at 3:38pm
Enjoying this article? To read more full articles like this, published every month, you need to be an IPM Member. To find out more about joining in membership, click here. Alex Lawrence, Copy & Content Executive, IPMPride month was celebrated throughout the whole of June and Pridein London took place this weekend which I was pleased to attend. The celebration of theLGBT+ community is approaching ubiquity and brands have become increasingly involved inthe Pride movement. From social media to shop fronts, it’s hard to miss thecountless representations of the vibrant LGBT+ rainbow flag. Redesigned logos,temporary company name changes and more, the sheer amount of Pride imagerysends out a positive message of acceptance and support.Consumers, however, are smart. Th... Read More..
Thursday May 24, 2018 at 7:43pm
Does AI-driven marketing threaten consumer choice?To read a summary of the debate click here.“Although consumers will still be empowered to have the illusion of choice, AI will clearly diminish the number and nature of those choices”. These were the words of Rob Sellers, Manager Director of Grey Shopper, proposing the motion ‘AI-driven marketing threatens consumer choice ‘at the Debating Group debate on 21 May 2018 at the House of Commons. The debate was sponsored by the Institute of Promotional Marketing and Chaired by the Lord Black of Brentwood, Deputy Chairman of the Telegraph Media Group.Rob Sellers prefaced his paper by paraphrasing a quotation from Jurassic Park, “Technologists pushing for an increasing role for Artificial Intelligence in consumer and s... Read More..
Thursday May 24, 2018 at 11:36am
As an ex-agency person, I’vecontributed too and even moderated a fair few panel discussions in my time. Butthis Monday was my first experience of a formal debate, and in the Houses of Parliamentno less! The subject of the debate, whichwas hosted by the Debating Group and sponsored by the IPM was: AI driven marketing threatens consumerchoice. With Rob Sellers (MD of Grey Shopper Marketing), we proposed themotion. To read asummary of the debate please click here. To read the full debate transcript, click here.I’ll put you out of your miserynow - we lost the debate. The final vote in the room was 35 against the motionand only 16 for. Here’s some of the reasons why I think we lost. AI, especially within the context ofmarketing, has become emblematic of tec... Read More..
Thursday May 24, 2018 at 10:29am
On Monday 21st May, the IPM sponsored a debate for The Debating Group, an organisation that regularly holds debates on politicalissues which surround marketing within the House of Commons. This debate centredon the effect Artificial Intelligence in marketing has on consumer choice, acontrastingly modern topic to be discussed in the historic building ofWestminster Palace building. Today, we live in a world where we can buy anything andeverything we want in one-click, a world in which our search history andpersonal data is sold to send us personalised marketing messages. In thiscurrent environment AI is working behind the scenes and is growing andincreasing in intelligence at a rapid speed. Are we sure AI’sbenefits outweigh the potential risks? It made for a lively and engagingdebate.T... Read More..
Wednesday May 16, 2018 at 9:40am
Alex Lawrence, Content Executive, IPMThe recent news of the merger between Asda and Sainsbury’sis a clear indication that retail is changing drastically, leaving many questioningwhat the future of grocery retailing may look like. The £51bn-sales mergercomes as a protectionist move against powerful organisations, namely Amazon,who are moving inexorably to the food retail market. Recent speculationsuggests that Amazon could buy UK supermarket chain Morrisons, signalling thedramatic shift in the framework of food retail in which tech-forward onlinegiants are the new major players. As Asda and Sainsbury’s claimed in their joint statement: “The retail sector is going through significantand rapid change, as customer shopping habits continue to evolve.”Earl... Read More..
Wednesday March 21, 2018 at 6:01pm
Membership Manager at The Institute of Promotional Marketing (IPM)... Read More..