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Amazon’s take on the future of brick-and-mortar retail with ‘Amazon Go’

Wednesday May 16, 2018 at 9:40am

Alex Lawrence, Content Executive, IPM

The recent news of the merger between Asda and Sainsbury’s is a clear indication that retail is changing drastically, leaving many questioning what the future of grocery retailing may look like. The £51bn-sales merger comes as a protectionist move against powerful organisations, namely Amazon, who are moving inexorably to the food retail market. Recent speculation suggests that Amazon could buy UK supermarket chain Morrisons, signalling the dramatic shift in the framework of food retail in which tech-forward online giants are the new major players. As Asda and Sainsbury’s claimed in their joint statement“The retail sector is going through significant and rapid change, as customer shopping habits continue to evolve.”

Earlier this year, Amazon made its debut in the brick-and-mortar food retail business by launching Amazon Go, an entirely automated supermarket, that allows customers to shop in-store without the need for the physical check-out process. Using a unique technology, Amazon Go aims to streamline the offline shopping experience by making queuing to pay a thing of the past. On the 22nd January 2018, a prototype Amazon Go store opened to the public at Amazon’s headquarters in Seattle.


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» Categories: General, Opinion