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Wednesday March 1, 2017 at 2:34pm
At the IPM we have long emphasised the importance of following best practice principles on data protection. It’s a crucial part of building trust with customers. We recommend all members read and follow the guidance recently issued by the AA, which reflects our own position on this important matter. If you have any question about how the EU General Data Protection Regulation (GDPR) will affect your data collection practices contact us at legal@theipm.org.ukAfter an extended period of consultation across the UK advertising and marketing communications sectors, the Advertising Association Council agreed to adopt a series of best practice principles on data and privacy for advertising and marketing communications.Why?The AA hope the five straightforward recommendations will make it easy... Read More..
Tuesday February 28, 2017 at 1:20pm
Welcome to the IPM Blog - our informal thoughts and comments about what is happening is the promotional marketing world, or information useful for our members. ... Read More..