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Thursday September 13, 2018 at 4:35pm
As digital media and AI become more sophisticated and ROI expectationson the marketing mix greater than ever, just what is the future of brands inthe ‘experience economy’? These questions were explored on Thursday morning by our panel,consisting of:​ Jess Hargreaves, Managing Director, Pretty Green and Chair of the IPM’s Experiential Council Simon Levitt, Global Creative Technology Director, Imagination Bonnie Richardson, Head of Product, Foresight Factory Dan Chapman, Managing Director, Products – Solutions, Havas Media GroupThe panellists explored the how online and live experiences can workharmoniously together, as well as considering whether digital-led activationsignals the decline of brand experience campaigns. Our panellists provided somethought-provokin... Read More..
Friday August 17, 2018 at 1:22pm
Alex Lawrence, Copy & Content Executive, IPMInfluencer marketing is one of today’sbiggest trends, but in 2018 it’s reached a crossroads. Has it reached itspeak? Or does it still offer valuable opportunities for brands?Influencermarketing has the potential to be a powerful tool to connect with consumers andseems to offer a solution to how we now skip, block and completely avoid ads. Ithas the ability to infiltrate our lives, reaching us through the very contentwe choose to see. Catching up onvideos from a favourite blogger is a daily habit of many – what better way toapproach prospective customers than to connect with them through the contentthey want to see, from the people they choose to follow?Social media platforms are continuously evolving to support theinflu... Read More..
Tuesday July 17, 2018 at 1:37pm
Alex Lawrence, Copy & Content Executive, IPM Unfortunately we didn’t make the final but the England teamhad a great run and made it much further than we could have imagined. Despitethe disappointing result, the last few weeks of football fever and nationalpride have been a whirlwind of excitement. Making the most of this World Cup hype, brands from all over theworld have been pushing out countless activations to attract football fans. Theproblem is, many brands have been taking very ​tried and tested routes and relying on stereotypesto inform their campaigns. It becomes a little boring when World Cupactivations go no further than trying to reach out to ‘the lads down the pub.'As I explored in my Pride article, it’s very obvious whenbrands haven’t put a lot ... Read More..
Monday July 9, 2018 at 3:38pm
Enjoying this article? To read more full articles like this, published every month, you need to be an IPM Member. To find out more about joining in membership, click here. Alex Lawrence, Copy & Content Executive, IPMPride month was celebrated throughout the whole of June and Pridein London took place this weekend which I was pleased to attend. The celebration of theLGBT+ community is approaching ubiquity and brands have become increasingly involved inthe Pride movement. From social media to shop fronts, it’s hard to miss thecountless representations of the vibrant LGBT+ rainbow flag. Redesigned logos,temporary company name changes and more, the sheer amount of Pride imagerysends out a positive message of acceptance and support.Consumers, however, are smart. Th... Read More..
Thursday May 24, 2018 at 7:43pm
Does AI-driven marketing threaten consumer choice?To read a summary of the debate click here.“Although consumers will still be empowered to have the illusion of choice, AI will clearly diminish the number and nature of those choices”. These were the words of Rob Sellers, Manager Director of Grey Shopper, proposing the motion ‘AI-driven marketing threatens consumer choice ‘at the Debating Group debate on 21 May 2018 at the House of Commons. The debate was sponsored by the Institute of Promotional Marketing and Chaired by the Lord Black of Brentwood, Deputy Chairman of the Telegraph Media Group.Rob Sellers prefaced his paper by paraphrasing a quotation from Jurassic Park, “Technologists pushing for an increasing role for Artificial Intelligence in consumer and s... Read More..
Thursday May 24, 2018 at 11:36am
As an ex-agency person, I’vecontributed too and even moderated a fair few panel discussions in my time. Butthis Monday was my first experience of a formal debate, and in the Houses of Parliamentno less! The subject of the debate, whichwas hosted by the Debating Group and sponsored by the IPM was: AI driven marketing threatens consumerchoice. With Rob Sellers (MD of Grey Shopper Marketing), we proposed themotion. To read asummary of the debate please click here. To read the full debate transcript, click here.I’ll put you out of your miserynow - we lost the debate. The final vote in the room was 35 against the motionand only 16 for. Here’s some of the reasons why I think we lost. AI, especially within the context ofmarketing, has become emblematic of tec... Read More..
Thursday May 24, 2018 at 10:29am
On Monday 21st May, the IPM sponsored a debate for The Debating Group, an organisation that regularly holds debates on politicalissues which surround marketing within the House of Commons. This debate centredon the effect Artificial Intelligence in marketing has on consumer choice, acontrastingly modern topic to be discussed in the historic building ofWestminster Palace building. Today, we live in a world where we can buy anything andeverything we want in one-click, a world in which our search history andpersonal data is sold to send us personalised marketing messages. In thiscurrent environment AI is working behind the scenes and is growing andincreasing in intelligence at a rapid speed. Are we sure AI’sbenefits outweigh the potential risks? It made for a lively and engagingdebate.T... Read More..
Wednesday May 16, 2018 at 9:40am
Alex Lawrence, Content Executive, IPMThe recent news of the merger between Asda and Sainsbury’sis a clear indication that retail is changing drastically, leaving many questioningwhat the future of grocery retailing may look like. The £51bn-sales mergercomes as a protectionist move against powerful organisations, namely Amazon,who are moving inexorably to the food retail market. Recent speculationsuggests that Amazon could buy UK supermarket chain Morrisons, signalling thedramatic shift in the framework of food retail in which tech-forward onlinegiants are the new major players. As Asda and Sainsbury’s claimed in their joint statement: “The retail sector is going through significantand rapid change, as customer shopping habits continue to evolve.”Earl... Read More..
Wednesday March 21, 2018 at 6:01pm
Membership Manager at The Institute of Promotional Marketing (IPM)... Read More..
Tuesday August 29, 2017 at 2:50pm
We arelooking a Finance & Operations Manager to join the growing team at the IPM, available to start in September 2017.We're looking for someone to work with our wonderful team here and our brilliant Board. You will have excellent communication skills and a desire tokeep the wheels turning whilst managing demanding external stakeholders,understanding the internal too. You are a natural problem solver and are ableto apply yourself to varying tasks at hand. To apply for the role, please apply here through Reed.co.uk or direct, sending your c.v. to Carey Trevill, Managing Director (no recruitment agencies please).More about the Role Manageday to day financial and office management within a busy Membershiporganisation. Reports to FD, MD and Chair. Combined role across Finance &am... Read More..
Friday June 30, 2017 at 9:18am
Laura Kelly, the IPM's Regulatory Advisor, talks about the CAP Code changes that come into force on 1st July 2017. I'm taking the top blog spot today with my summary of what you need to know about the CAP Code changes that affect the way we promote HFSS (high fat, salt or sugar) products to children and families. These changes are a result of industry-wide consultation and represent a significant shift in the way responsible promoters want to market their brands. Agencies need to understand the impacts on campaign planning and make sure they take into account the changes when considering campaigns around HFSS brands. Below I've summarised the key facts that you need to know now. There are of course many more questions you might need answers for, so get in touch with us over at th... Read More..
Tuesday June 6, 2017 at 5:30pm
LSI Netherlands BV, owner of the Peperami brand, TLC Marketing andSense were crowned the big winners at The IPM Awards 2017, taking home thetrophies for Brand Owner of the Year, Agency of the Year and the coveted GrandPrix Award respectively.This year’s winners which were announced at the IPM’sblack-tie Awards Gala on Wednesday 7th June at the London Hilton Park Lane,showcased and celebrated the very best in creativity and effectiveness in thepromotional marketing industry.The evening commenced with opening addresses from Lord Blackof Brentwood, President of the IPM, and John Sylvester, the IPM’s chairman andChairman of Sodexo Benefits & Reward Services UK, while the host for theevent was Strictly Come Dancing star, Claudia Winkleman.LSI was named as Brand Owner of th... Read More..
Wednesday April 26, 2017 at 3:47pm
The IPM is on the look out for new talent!Vacancy: Membership Executive Available from: May 2017Contract type: Temp to permThe personIf you're a naturally bubbly person with a knack for storytelling and a love of communication, this role is for you. Our team here works across a range of disciplines within Membership and we're on the look out for another talented communicator to join the team.From the glamour of the IPM and COGS Awards events, to working with Members on insight and information to help their teams grow, through to working on our social media comms, if you like variety and working at a fast pace, talk to us today. The role The role here is focussed on communicating to our Members and beyond, our core services of Membership, Legal Advice, Education and our ... Read More..
Wednesday April 26, 2017 at 3:20pm
A Day In the Life Of... the Memberships Team Matt Pink talks to us about his time at the IPM, as he prepares to start a new role at Thomas Cook and the IPM searches for a new recruit to join the team.My career at the Institute of Promotional Marketing startedwith a three-month internship, which took place during the Summer of 2015. Asit was my first office-based position, I wasn’t sure what to expect. I’d heardthe usual horror stories about internships – enthusiastic graduates being stuckfiling or bogged down in admin from 9-5 (along with, of course, making theregular tea and coffee runs). Instead, my experience with the IPM could not have beenmore different!On my first day, I was in direct contact with many of the IPM’smost trusted members, discussing all matt... Read More..
Friday April 14, 2017 at 3:32pm
CAP has published new guidance on non-broadcast ad placement. Protecting children and young people is at the core of the advertising rules and the work carried out by CAP. The IPM as part of the  CAP Committee, fully supports the new guidance issued.The guidance helps the marketers of age-sensitive products to abide by our media placement rules. Ads for age-restricted products and services must not appear in media:for children (under-16s) or children and young people (under-18s); and where children or children and young people make up a significant proportion – more than 25% – of the audience. Alcohol and gambling have long been subject to such rules. Recently, a media placement restriction was put in place for electronic cigarette advertising and, from July th... Read More..
Wednesday March 1, 2017 at 2:34pm
At the IPM we have long emphasised the importance of following best practice principles on data protection. It’s a crucial part of building trust with customers. We recommend all members read and follow the guidance recently issued by the AA, which reflects our own position on this important matter. If you have any question about how the EU General Data Protection Regulation (GDPR) will affect your data collection practices contact us at legal@theipm.org.ukAfter an extended period of consultation across the UK advertising and marketing communications sectors, the Advertising Association Council agreed to adopt a series of best practice principles on data and privacy for advertising and marketing communications.Why?The AA hope the five straightforward recommendations will make it easy... Read More..
Tuesday February 28, 2017 at 1:20pm
Welcome to the IPM Blog - our informal thoughts and comments about what is happening is the promotional marketing world, or information useful for our members. ... Read More..
Thursday February 9, 2017 at 4:06pm
Laura Kelly of the IPM’s Legal Advisory Service highlights some changes to the rules on putting prices in marketing communicationsThe Chartered Trading Standards Institute recently released the new Guidance for Traders on Pricing Practices. It replaces the 2010 BIS Pricing Practices Guide, long used by both advertisers and regulators to help establish best practice in line with consumer protection laws. But exactly how might this change impact promotional marketing?The first point to note is that the consumer protection laws have not changed; the guidance has been updated but the principles behind it remain the same, so it’s unlikely you will need to significantly change your current practices.  Remember the guidance is not legally mandatory but will be considered by regul... Read More..