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    Thursday 18 October 2018
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What's the skinny on HFSS?

Wednesday August 22, 2018 at 3:19pm

Helen Hart, Regulatory Affairs Manager, IPM

With the launch of the government’s updated Obesity Strategy, the rules on advertising so-called junk food (foods high in fat, sugar or salt, HFSS) have been firmly in the limelight. Many organisations and well-known individuals are calling for stricter rules on advertising to children, such as the much talked about 9pm watershed. The Committee on Advertising Practice is carrying out a 12 month review of its rules on HFSS advertising, and the Advertising Standards Authority has issued several adjudications on HFSS products. This article considers those adjudications and their implications, as well as exploring possible new rules.


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