Helen Hart, Regulatory Affairs Manager, IPM
With the launch of the
government’s updated Obesity Strategy, the rules on advertising so-called junk food
(foods high in fat, sugar or salt, HFSS) have been firmly in the limelight.
Many organisations and well-known individuals are calling for stricter rules on
advertising to children, such as the much talked about 9pm watershed. The
Committee on Advertising Practice is carrying out a 12 month review of its rules on HFSS advertising, and the
Advertising Standards Authority has issued several adjudications on HFSS
products. This article considers those adjudications and their implications, as
well as exploring possible new rules.
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