On Thursday 18th October we held a webinar for IPM
members only, in which Ella Smillie from CAP spoke about topics of interest to
promotional marketing. Ella touched on a few key areas, such as the
administration of a promotion, the significant terms of a promotion, prize
promotions, instant wins in particular and charity-linked promotions. Ella is
also working on the ASA's project on gender stereotyping and gave a brief
overview on the latest news on that project.
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