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legal Posts

Thursday February 9, 2017 at 4:06pm
Laura Kelly of the IPM’s Legal Advisory Service highlights some changes to the rules on putting prices in marketing communicationsThe Chartered Trading Standards Institute recently released the new Guidance for Traders on Pricing Practices. It replaces the 2010 BIS Pricing Practices Guide, long used by both advertisers and regulators to help establish best practice in line with consumer protection laws. But exactly how might this change impact promotional marketing?The first point to note is that the consumer protection laws have not changed; the guidance has been updated but the principles behind it remain the same, so it’s unlikely you will need to significantly change your current practices.  Remember the guidance is not legally mandatory but will be considered by regul... Read More..