A Day In the Life Of... the Memberships Team
Matt Pink talks to us about his time at the IPM, as he prepares to start a new role at Thomas Cook and the IPM searches for a new recruit to join the team.
My career at the Institute of Promotional Marketing started
with a three-month internship, which took place during the Summer of 2015. As
it was my first office-based position, I wasn’t sure what to expect. I’d heard
the usual horror stories about internships – enthusiastic graduates being stuck
filing or bogged down in admin from 9-5 (along with, of course, making the
regular tea and coffee runs).
Instead, my experience with the IPM could not have been
On my first day, I was in direct contact with many of the IPM’s
most trusted members, discussing all matters related to the Awards and
networking opportunities. Rather than the unwanted jobs being piled on my desk,
I was given the freedom and responsibility that any new starter in the industry
needs to grow and develop.
My remit has grown significantly from my initial role, but
my main responsibilities still revolve around the IPM’s Awards Programmes –
both the IPM Awards and the IPM COGS Awards. My task has been to increase entry
levels by getting in touch with members, non-members and potential new clients
through telephone and email. After the entry deadline passes, I help to drive
engagement and interest in the Awards Gala Dinners, making sure the industry’s
brightest and best are in the room - thankfully I've also been allowed to come along to the ceremonies too! Naturally, this experience has enabled me to build and
manage relationships with key clients across the IPM’s vast network, along with
establishing new points of contact through cold calling.
My role in the Membership team has also increased, with
organising and attending face-to-face or telephone meetings with current or
potential members now taking up a large part of my day. While it’s not all
quite so glamorous, with spreadsheet administration and updating the CRM system
still consuming more hours than I would like, the freedom to promote the IPM’s
services and events broadly across the industry has been a highly valuable
experience. While this autonomy and trust has been fantastic, I’ve always felt
I’ve had the support from the IPM team whenever necessary – something which has
not wavered in the two years since I joined.
One of the most exciting opportunities has been the chance
to contribute to the IPM’s social media profiles, designing and finding content
to be posted on Twitter and LinkedIn. From time to time, I also work with the
Marketing and Events team too, contributing to or proof-reading communications
to be sent out or assisting with the running and organisation of events.
It’s been a thoroughly enjoyable experience working at the IPM
and the ideal introduction to the world of promotional marketing. For those
wanting to build their professional network and develop their all-round communication
and organisational skills, I’d strongly recommend the position, the team and
the IPM in general!
If you're interested in a career at the IPM, please contact Carey Trevill at firstname.lastname@example.org with your c.v. No agencies please.