Helen Hart, Regulatory Affairs Manager, IPM
We are well into a summer of sport with the World Cup,
Wimbledon and the Athletics World Cup, among others - and we're getting into
music festival season too. The IPM has seen a number of ‘win tickets’-style
brand activations in the marketplace. While this can seem a great opportunity
to give consumers access to these kind of events, promoters should beware.
It is not necessarily a breach of the CAP Code to give away
prizes without the brand owner's consent or knowledge, but unlike television,
tickets or vouchers are a service and constitute a contract, and so will be
treated differently in law.
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