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The weird and wonderful awareness days your brand could utilise

Wednesday February 27, 2019 at 10:06am

Alex Lawrence, Copy & Content Executive, IPM

The usual and familiar annual holidays – Valentine’s Day, Pancake Day, Easter - are all big business for brands. Savvy reported that 8 percent of UK shoppers were planning to get involved in Valentine’s Day this year, predicting spending to reach £853m. This reflects the fact that when these holidays come around, consumers are in a buying mindset and are therefore more likely to pay your brand some attention. This is often the perfect opportunity for brands to create themed activations to spark shopper interest.

However, because holidays like Easter are so popular with brands when it comes to creating great promotions or activations, it can mean it’s often hard to stand out from the crowd. This Easter, we can expect to see a lot of brand activity, with huge names like Cadbury monopolising the season.

That’s when, especially for smaller brands, the niche and less familiar national / international holidays can be helpful…

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» Categories: General, Opinion