In this regular item we catch
up with one of our members...
Fiona Rayner, Head of
Experiential and International Operations at Blackjack Promotions in Heathrow
Airport, tells us what they’ve been up to over the past few months, her thoughts on the importance of connecting with consumers in the travel retail industry, and what she’d say to a senior new business target if
she had 30 seconds with them in a lift.
Fiona, thanks for talking to us. How are things going at Blackjack Promotions
at the moment?
FR: Really well thanks. As an agency that works
predominantly in the Travel Retail sector, summer is always a really busy time
for us as thousands of passengers make their way on holiday and through the
airports! At this time of year it’s so important that we are all on our A game
and working as a team to ensure promotions are on point, staff are energised
and as a team we are delivering great experiences across the UK, Ireland and
is your business developing and evolving – any interesting plans for the rest of the year you
can share with us?!
focus remains on our people. We are all about recruiting and training motivated
individuals who enjoy being around people and showcasing products and
experiences. We work hand in hand with some of the Travel Retail industry’s
largest brands and ensuring our Brand Advocates are of the highest calibre is
key to our success. 2019 so far has been about streamlining and showcasing our
recruitment process and as we go into the back half we’re working closely with
innovators and industry experts on how we can take our dedicated Brand advocates
to the next level.
IPM: In your opinion, how can the Travel Retail industry embrace
new ways of engaging with customers and become more relevant to their changing
FR: From my
perspective, there is so much growth in UK Travel Retail and therefore the
mission for all of us who want to see the Travel Retail Industry continue to
thrive, has to be all about supporting frontline staff to enable them to deliver
the very best and most relevant experiences to passengers. In my opinion, human
beings make the difference between a disappointing experience and an exciting
find yourself in a lift with a new business target, you've got 30 seconds to
make an impression on behalf of Blackjack Promotions - what would you say and
FR: Is it wrong to ask
them where they got their cool shoes or beautiful bag from? I’m terrible for
asking these sorts of questions at first meetings…but I can’t help it – this
industry is built on people connecting with other people and I just try to be
so much for your time Fiona – have a great day!
If you’d like to get in touch
with Fiona Rayner, drop them a note at