In this regular item we catch up with one of our members...
Chris Whittle, Managing Director and Founder of Experience12 in
London tells us what they’ve been up to over the past few months, his thoughts on Pop Culture Marketing and what he’d say to a senior new
business target if he had 30 seconds with them in a lift.
IPM: Hi Chris thanks
for talking to us. How are things going at Experience12 at the moment?
CW: All good
thanks, Christmas seems a lifetime ago already, for the first time in the
company’s history we didn’t have anything live over the break so the entire
team got some quality time off. They
absolutely smashed it last year and energy levels were getting low so it was
important for everyone to take the time and recharge (& I’d be remiss if I
didn’t mention that I’ve also spent a lot of time in 2019 resetting passwords
and logins I’ve forgotten over the break…).
is your business developing and evolving – any interesting plans for 2019 you
can share with us?!
CW: Last year was very
much about defining the agency’s positioning as ‘The Pop Culture Marketing
Agency’. This year is about communicating and demonstrating it. As
a young agency, we are continuing to streamline our internal processes for
efficiency and to offer an increasingly smooth client experience. We’ll
be bolstering the team with several new hires to meet an increasing number of
new business wins, but also provide extra support and value to our existing
clients. We’re feeling more creative than ever, and this year is all
about doing standout work with brave clients, and having some fun along the
way. So, all of those things and planning for nothing less than world
IPM: Have you
made any preparations for Brexit?
CW: [LAUGHS] How are we meant to do
that when we don’t know what it is yet? That being said we’ve been planning
since the middle of last year for some kind of eventuality including
restructuring billing methods to prepare for currency fluctuations, looking into
cross border touring practicalities (anyone out there remember carnets from the
old days?), and creating strategic local partnerships. The worst thing though
is the uncertainty meaning we can’t actually truly plan, political views aside
there’s been a massive failing by government to inform us about an issue which
is going to massively impact affect a thriving sector with global
influence. That being said we’re small
and we can theoretically adapt more easily than larger players - so fingers
things we should be watching out for in Pop Culture in 2019?
CW: Outing myself as a bit of a dweeb here but obviously the big guns are
rolling out in 2019, Game of Thrones and The Avengers: Infinity War conclude so
massively looking forward to them.
Captain Marvel also looks exciting and for the sake of balance hearing
great things about Titans on Netflix from the team here so I’ll be looking in
on that. From our research at London
Comicon in October there are a few other things that are worth keeping an eye
out for, the next seasons of Stranger Things, Jack Ryan, Killing Eve & Peaky
Blinders would be my must sees that popped up in that research for 2019. I also suggest keeping an eye out for Good
Omens on Amazon Video and Our Planet with living legend David Attenborough on
IPM: You find
yourself in a lift with a new business target, you've got 30 seconds to make an
impression on behalf of Experience12 - what would you say and do?
CW: This is the
UK, you don’t want to start off on the wrong foot by talking to someone in a
lift! So polite eye contact in acknowledgement followed by some staring at lift
doors hoping not to have to chat but if a silent rapport is established I would
anticipate a ‘weather chat’ opener. Moving on from that (and having asked the team)
I’ve been told that I’d probably segway into my ‘go to’ making friends chat
which is generally about Cornwall. I’ve become a predictable embarrassment in
my old age.
IPM: Thanks so much for your time Chris – have a great day!
If you’d like to get in touch with Chris Whittle drop him a note at email@example.com