In this regular item we catch
up with one of our members...
Laura Palmer, Business
Development Director of PHL (Promotional Handling) in Welshpool tells
us what they’ve been up to over the past few months, her thoughts on the benefits of using a service
partner at early
stages of planning your activity/promotions, and what she’d say to a
senior new business target if she had 30 seconds with them in a lift.
IPM: Hi Laura, thanks for talking to us. How are things going
at PHL at the moment?
thank you! 2018 was a great year, which saw PHL involved in a wide variety of
promotional and experiential campaigns, requiring services such as winner
management, prize sourcing, cashback campaigns, loyalty promotions and many
2019 is looking to be a fantastic year, with a number of exciting new campaigns,
new clients and events including the IPM Awards and eDX show.
IPM: How is your business developing and evolving – any
interesting plans for 2019 you can share with us?!
LP: I’m very excited to announce we have just launched our
redesign for PHL! With a brand new logo and website that showcases the wide
variety of Promotional and Experiential services that we can offer
Brands/Agencies, highlighting just how much of a ‘one stop shop’ we are.
We are always working hard to develop our services and the support we
can provide both Brands and Agencies. As campaign methods and delivery
requirements continue to change and evolve, so have we, enabling us to support
our clients and ensure their creativity comes to life resulting in a positive
I am also pleased to announce that we now offer a wide range of
Experiential services. Whether you require us to manage the full project from
start to finish or require us to simply complete the logistics of setting up
and breaking down a stand, we are more than happy to help.
IPM: If there is one change you
would like to see in how service partners work with agencies/brands what would
this be and why?
forward, I believe we need to put an emphasis on strengthening the relationship
between the Service Provider and the Agency/Brand, to build a stronger
community and deliver more successful, powerful and engaging promotions.
To achieve this we need to encourage Agencies/Brands to bring the
service provider on board during the early stages of planning your
activity/promotion. At PHL, we are more than happy to brainstorm an activity
with you, sharing our experience, new methods, products or services that will
improve the consumer experience, achieve your objectives and make the budget work
harder. By utilising our experience, we can help navigate potential issues,
provide solutions and support as required.
IPM: You find yourself in a lift with a new business target,
you've got 30 seconds to make an impression on behalf of PHL - what would you
say and do?
I would get to know them rather than going for the ‘hard sell’. Connecting with
people on a personal level creates a more lasting impression and builds a
stronger relationship, rather than talking about PHL or our services.
It also gives you the opportunity to ask questions which are relevant
to them, gaining insight into their views on relevant topics and developments
within the industry.
IPM: Thanks so much for your time Laura – have a great
If you’d like to get in touch
with PHL, drop them a note at firstname.lastname@example.org