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Wednesday March 13, 2019 at 10:35am

In this regular item we catch up with one of our members...

Laura Palmer, Business Development Director of PHL (Promotional Handling) in Welshpool tells us what they’ve been up to over the past few months, her thoughts on the benefits of using a service partner at early stages of planning your activity/promotions, and what she’d say to a senior new business target if she had 30 seconds with them in a lift.

IPM: Hi Laura, thanks for talking to us. How are things going at PHL at the moment? 
LP: Brilliant thank you! 2018 was a great year, which saw PHL involved in a wide variety of promotional and experiential campaigns, requiring services such as winner management, prize sourcing, cashback campaigns, loyalty promotions and many more. 

2019 is looking to be a fantastic year, with a number of exciting new campaigns, new clients and events including the IPM Awards and eDX show.  

IPM: How is your business developing and evolving – any interesting plans for 2019 you can share with us?! 
LP: I’m very excited to announce we have just launched our redesign for PHL! With a brand new logo and website that showcases the wide variety of Promotional and Experiential services that we can offer Brands/Agencies, highlighting just how much of a ‘one stop shop’ we are.   

We are always working hard to develop our services and the support we can provide both Brands and Agencies. As campaign methods and delivery requirements continue to change and evolve, so have we, enabling us to support our clients and ensure their creativity comes to life resulting in a positive consumer experience.

I am also pleased to announce that we now offer a wide range of Experiential services. Whether you require us to manage the full project from start to finish or require us to simply complete the logistics of setting up and breaking down a stand, we are more than happy to help.

IPM: If there is one change you would like to see in how service partners work with agencies/brands what would this be and why?
LP: Moving forward, I believe we need to put an emphasis on strengthening the relationship between the Service Provider and the Agency/Brand, to build a stronger community and deliver more successful, powerful and engaging promotions.

To achieve this we need to encourage Agencies/Brands to bring the service provider on board during the early stages of planning your activity/promotion. At PHL, we are more than happy to brainstorm an activity with you, sharing our experience, new methods, products or services that will improve the consumer experience, achieve your objectives and make the budget work harder. By utilising our experience, we can help navigate potential issues, provide solutions and support as required.

IPM: You find yourself in a lift with a new business target, you've got 30 seconds to make an impression on behalf of PHL - what would you say and do?
LP: Honestly, I would get to know them rather than going for the ‘hard sell’. Connecting with people on a personal level creates a more lasting impression and builds a stronger relationship, rather than talking about PHL or our services. It also gives you the opportunity to ask questions which are relevant to them, gaining insight into their views on relevant topics and developments within the industry.

IPM: Thanks so much for your time Laura – have a great day! 
LP: Thanks, you too!  

If you’d like to get in touch with PHL, drop them a note at laurap@promotionalhandling.co.uk

» Categories: General, Opinion