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Case Studies Search

The IPM Case Studies Library consists of more than 100 case studies. If you have any comments or queries, please email contact@theipm.org.uk

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Most Recent Documents

Poundland Epsom Derby Case Study: IPM Awards 2018

The Poundland Epsom Derby, the first retail sponsorship of its kind in racing and the largest-ever experiential activation for Poundland, attracted 9,000+ visitors to the Epsom Derby ‘Till on the Hill’.
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Adidas DFY Case Study: IPM Awards 2018

The Adidas DFY campaign, the first-ever grassroots alternative urban rugby program, delivered 5.7m OTS with +19% engagement rate by leveraging the appeal of 25 Young Creative Athletes (YCAs) in Paris and London, without a penny spent on ‘paid for media’.
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The Court is Yours Case Study: IPM Awards 2018

The Court Is Yours campaign for Nature Valley’s Protein range celebrated diversity and inclusivity, championing players of all levels, genders and ages.
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Samsung Summit Case Study: IPM Awards 2018

The Samsung Summit campaign combined exciting new tactics with well-loved favourites to reach record heights of engagement and deliver amazing results.
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Wrap Up London Case Study: IPM Awards 2018

‘Wrap Up London’ was a startlingly effective pro-bono agency initiative, helping Londoners see the hardest thing to spot: hardship right under their noses.
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Nature Valley Nut Butter NPD Case Study: IPM Awards 2018

Through in-depth profiling, this campaign placed the product onto the desks of the target audience via workplace trial to get product trial for a new launch under the Nature Valley brand, Nut Butter Biscuits.
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Zero to Pay Case Study: IPM Awards 2018

To underscore Lucozade Zero’s position – the great taste of Lucozade, but with Zero calories – the brand invited 3 million consumers to enjoy things that give you a lift at Zero cost, reaching 10% penetration and £3m in sales in one month.
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Unstoppable Bottle Case Study: IPM Awards 2018

The ‘Unstoppable Bottle’ was the UK's first contactless payment-enabled bottle, allowing Londoners to 'Find their flow' and travel around the capital in a unique and fun way.
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Move More, Win More Case Study: IPM Awards 2018

‘Move More, Win More’ is a fitness app and prize/incentive program created for the ‘Made to Move’ campaign which achieved huge standout in an overcrowded market.
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How Amy, Kate and Dexter stole the Show Case Study: IPM Awards 2018

An innovative and fresh digital-led approach to Royal Bank of Scotland long-standing Royal Highland Show title sponsorship brought to life RBS’ new brand positioning and character.
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