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Fundamentals of Motivation

Date: Tuesday 25 April 2017 from 9:00 AM to 5:00 PM


To book onto the next session, running on the 27th September, please click here.

Course Overview

This one-day course can be used as an initial 'intensive introduction' the Motivation industry and an excellent introduction to the more detailed IPM Incentive & Motivation Diploma.

Aim of the Course

To immerse delegates in the motivation industry for a day, to give them a broad understanding of the sorts of programmes being run today and the key issues and constraints that affect them.  Case studies will be used throughout to illustrate different types of programmes and the results that can be achieved.

Who the Course is designed for

The content will be general enough to be appropriate whatever your sector or specialisation, so candidates can be expected from agencies, clients, suppliers and HR.  The only pre-requisite will be an active interest in, or direct responsibility for, how staff or sales people are engaged, motivated and rewarded.

Course Content

  • Introduction and Motivation Theories
  • Structure & Measurement
  • Communication
  • Skills & Learning
  • Rewards & Recognition

Course Format

The course is a combination of informal seminars and workshops covering all the basic elements of employee motivation in an interesting and engaging way.  Use will be made throughout of interactive voting technology to promote engagement, illustrate points and gain feedback from delegates.


Questions or Queries? Please call the Education Team on 020 3848 0444 or email training@theipm.org.uk

Location: IPA Belgrave Square London SW1X 8QS