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Digital and its Role in Promotional Marketing

Date: Tuesday 1 January 2019 at 9:00 AM to Tuesday 31 December 2019 at 5:00 PM

Digital and its Role in Promotional Marketing

Continuous Enrolment

In response to a current need for promotional marketing professionals to learn, refresh and qualify quickly and efficiently in specific disciplines, the IPM are delighted to expand their offering of IPM Education Awards.

Candidates can now specialise in specific areas, including Digital and its Role in Promotional Marketing. 


This IPM Education Award is designed to give you a thorough introduction to Digital and its Role in Promotional Marketing, looking first at the digital audience, through digital marketing strategy to tech and trends.  

Once you have completed this IPM Education Award you will have an understanding of;

  • Digital and its Role in Promotional Marketing as a whole
  • The Digital Audience & Channels
  • Digital Marketing Strategy
  • Various types of Digital Promotions
  • Current and future Tech & Trends


This unit comprises of;

  • Introduction
  • The Digital Audience
  • Digital Marketing Strategy
  • Digital Channels
  • Web Based Promotions
  • Mobile Based Promotions
  • Social Media and Promotions
  • Email Marketing and GDPR 
  • Tech and Trends
  • Case Studies


Candidates will be given access to our online learning portal where they will find their study notes, case studies, webinar access, and an assignment to be completed to pass the IPM Education Award.

Candidates will have 8 weeks to complete upon starting.

Questions or Queries? Please contact the Learning Team on 020 3848 0444 or annak@theipm.org.uk 


  Member Price Non-Member Price
Enrolment £ 350.00 +VAT £ 495.00 +VAT
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