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Shopper and its Role in Promotional Marketing

Date: Tuesday 1 January 2019 at 9:00 AM to Tuesday 31 December 2019 at 5:00 PM

Shopper and its Role in Promotional Marketing

Continuous Enrolment

In response to a current need for promotional marketing professionals to learn, refresh and qualify quickly and efficiently in specific disciplines, the IPM are delighted to expand their offering of IPM Education Awards.

Candidates can now specialise in specific areas, including Shopper and its Role in Promotional Marketing.


This IPM Education Award is designed to give you a thorough introduction to Shopper and its Role in Promotional Marketing, looking first at what shopper marketing is, through understanding the shopper and shopper strategy to shopper marketing in action.

Once you have completed this IPM Education Award you will have an understanding of;

  • Shopper and its Role in Promotional Marketing as a whole
  • The Shopper
  • Shopper Strategy
  • Path to Purchase
  • Retail Trade


This unit comprises of;

  • What is Shopper Marketing?
  • Understanding the Shopper
  • The Importance of Shopper Strategy
  • The Path to Purchase
  • Communicating with the Shopper In-Store
  • Understanding the Retail Trade
  • E-Retailers
  • Shopper Marketing in Action
  • Current and Future Trends


Candidates will be given access to our online learning portal where

they will find their study notes, case studies, webinar access, and an

assignment to be completed to pass the IPM Education Award.

Candidates will have 8 weeks to complete upon starting.

Questions or Queries? Please contact the Learning Team on 020 3848 0444 or annak@theipm.org.uk 



  Member Price Non-Member Price
Enrolment £ 350.00 +VAT £ 495.00 +VAT
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