Upcoming Courses


Upcoming Events


jfdi's 'Feeding the New Business Pipeline'

Date: Thursday 13 June 2019 from 9:00 AM to 1:30 PM

Build a pipeline and move prospects from cold to hot

An agency grows by winning new business, and your pipeline is the oxygen that fuels it.  Knowing how to create, fill and manage a new business pipeline is arguably your most important and valued skill.

Focusing purely on Prospecting Skills, this half day features strategies, insights and practical tools designed to fill your pipeline and keep new business opportunities flowing through.

Featuring guest speaker: The LinkedIn Guru, Adam Gordon - who will share his extensive expertise in how to use LinkedIn as a strategic tool for creating new business opportunities.


9.00 - 10.45

09.00 - Register and welcome

09.15 - Introductions

09.30 - The New Business Marketplace jfdi New Business Barometer Insights

10.00 - New Business Planning:

  • Setting New Business targets
  • Defining Ideal clients
  • Prospecting: a strategic approach
  • Identifying trigger points: when clients change agencies

10.45 - Break

11.00 - 13.30

11.00 - Spotting & Creating Opportunities:

  • Short, medium & long term prospecting strategies

12.00 - Managing pipelines:

  • Weighted pipeline
  • CRM

12.30 - Using LinkedIn to build a New Business Pipeline.  Guest Speaker: Adam Gordon

13.30 - Close

We've joined with jfdi to bring you the very best in commercial training to ensure your teams are doing everything they can to build growth and retain business.

jfdi Commercial Workshops are available at an exclusive discount to IPM Members ONLY.

IPM Members receive an exclusive 15% off all places on this course.  Unfortunately this arrangement is not available to Non-Members (If you're interested in IPM Membership please click here). 

Price - £457  £388.45


To book your place, please email training@theipm.org.uk.  We will then pass your details on to jfdi who will process your invoice.

Location: Sohost, 8 Berwick Street, W1F 0PH