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IPM Diploma

Key Dates

  Course Starts  13th March 2017

 Immersion Day

 4th April 2017

 Mod 1&2 Submission

 16th May 2017

 Feedback for Mod 1&2

 9th June 2017

 Tutorials  19th, 22nd or 26th June 2017

 Mod 3-12 Submission

 15th August 2017

 Creative & Set Brief Submission

 12th September 2017

 Results  14th December 2017


Diploma Overview

The IPM Diploma is considered by the industry itself to be the best possible grounding for those responsible for running promotions of any sort.

It involves a series of assignments and a set brief being completed by candidates in their own time, and in their own homes, over a six month period, with an inclusive Immersion Day and Tutorial.  The IPM Diploma covers all aspects of planning, implementing and evaluating campaigns that change consumer behaviour.  To complete the course 6 core modules must be completed as well as 3 of 6 elective modules.

*For candidates based outside the UK, or those looking to run international campaigns, the IPM also offers an International IPM Diploma.

The course runs with an early submission of the first couple of modules to ensure the candidate receives feedback before the completion of the remaining modules and set brief.


Aim of the Diploma

The Diploma provides a good overall introduction to Promotional Marketing and is a qualification that is recognised by the industry at large.  It is the aim of the Diploma to increase standards of professionalism in the industry and provide a benchmark for employers.

The Diploma will give candidates the basic foundation knowledge necessary to:

  • Appreciate the role of Promotions in Integrated Marketing Communications
  • Plan, instigate and manage effective Promotional Marketing concepts with confidence.
  • Effectively brief and co-ordinate the various elements and suppliers involved in Promotional Marketing campaigns.


Who the Diploma is designed for

The Diploma is designed for agency and promoter personnel involved in devising, developing and running promotional campaigns to provide a solid platform on which to build experience and future learnings.


Diploma Content

 Mandatory Modules

   Elective Modules
 The Role of Promotions in Integrated Marketing Communications (IMC)

   Digital Channels & Mechanics
 The Promotional Techniques

   Experiential Marketing
 Legal Code Certification (LCC)

   Shopper Marketing
 Understanding Audiences & Channels

   Operational Management
 Strategic Thinking & Evaluation

 Creativity   Harnessing the Power of Others


 As well as the Mandatory and 3 of the 6 Elective Modules candidates will be required to complete a Set Brief.


Included in the IPM Diploma

 Immersion Day       Tutorial
 A full day of workshops, presentations and discussions designed to ensure the candidate is fully engaged and motivated.  The Immersion Day will also cover the first two modules.

     A one-day session towards the end of the course to discuss the detail of the candidates' response to the remaining assignments and Set Brief, just prior to submission.

 Location: IPA, 44 Belgrave Square, London, SW1X 8QS

     Location: IPM Offices, London



 Questions or Queries? Please contact the Education Team on 020 3848 0444 or training@theipm.org.uk