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IPM Diploma

Date: Friday 9 March 2018 at 9:00 AM to Friday 14 September 2018 at 5:00 PM

Key Dates

  Course Starts

 9th March 2018

 Immersion Day

 ​23rd March 2018

 Mod 1&2 Submission

 ​11th May 2018

 Feedback for Mod 1&2

 ​8th June 2018


 19th, 20th or 26th June 2018

 Mod 3-12 Submission

 17th August 2018

 Creative & Set Brief Submission

 14th September 2018


 14th December 2018

Diploma Overview

The IPM Diploma is considered by the industry itself to be the best possible grounding for those responsible for running promotions of any sort.

It involves a series of assignments and a set brief being completed by candidates in their own time, and in their own homes, over a six month period, with an inclusive Immersion Day and Tutorial.  The IPM Diploma covers all aspects of planning, implementing and evaluating campaigns that change consumer behaviour.  To complete the course 6 core modules must be completed as well as 3 of 6 elective modules.

*For candidates based outside the UK, or those looking to run international campaigns, the IPM also offers an International IPM Diploma.

The course runs with an early submission of the first couple of modules to ensure the candidate receives feedback before the completion of the remaining modules and set brief.

Aim of the Diploma

The Diploma provides a good overall introduction to Promotional Marketing and is a qualification that is recognised by the industry at large.  It is the aim of the Diploma to increase standards of professionalism in the industry and provide a benchmark for employers.

The Diploma will give candidates the basic foundation knowledge necessary to:

  • Appreciate the role of Promotions in Integrated Marketing Communications
  • Plan, instigate and manage effective Promotional Marketing concepts with confidence.
  • Effectively brief and co-ordinate the various elements and suppliers involved in Promotional Marketing campaigns.

Who the Diploma is designed for

The Diploma is designed for agency and promoter personnel involved in devising, developing and running promotional campaigns to provide a solid platform on which to build experience and future learnings.

Diploma Content

 Mandatory Modules


 Elective Modules
 The Role of Promotions in Integrated Marketing Communications (IMC)


 Digital Channels & Mechanics
 The Promotional Techniques


 Experiential Marketing
 Legal Code Certification (LCC)


 Shopper Marketing
 Understanding Audiences & Channels


 Operational Management
 Strategic Thinking & Evaluation



 Harnessing the Power of Others

 As well as the Mandatory and 3 of the 6 Elective Modules candidates will be required to complete a Set Brief.

Included in the IPM Diploma

 Immersion Day       Tutorial
 A full day of workshops, presentations and discussions designed to ensure the candidate is fully engaged and motivated.  The Immersion Day will also cover the first two modules.

     A one-day session towards the end of the course to discuss the detail of the candidates' response to the remaining assignments and Set Brief, just prior to submission.

 Location: IPA, 44 Belgrave Square, London SW1X 8QS

     Location: IPM Offices, London


Questions or Queries? Please c​ontact the Education Team on 020 3848 0444 or annak@theipm.org.uk


  Member Price Non-Member Price
Enrolment £ 1250.00 +VAT £ 1590.00 +VAT
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