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IPM Incentive & Motivation Diploma


We will be enrolling last minute candidates up until 12th June 2017.

Course Dates

Course Starts

 24th May 2017

Immersion Day

 16th June 2017

First Submission (Modules 1&2)

 21st July 2017

Feedback (Modules 1&2)  21st August 2017

 ​8th/​11th/12th September 2017

Second Submission (Modules 3-7)

 11th October 2017

Set Brief Submission

 16th November 2017


19th January 2018


Course Overview

The IPM Incentive & Motivation Diploma is a qualification specifically designed for the reward and recognition industry.  It takes the form of a distance learning programme with seven modules and a set brief which are to be completed over a five-month period.

Submission of the answers is staggered over three dates, giving an opportunity for feedback to be given to candidates after the initial submission.  This gives them the insight to benchmark their performance and adjust efforts accordingly.

Candidates will study at their own pace utilising the study tools provided, as well as carrying out their own research. 

The aim of the course

The IPM Incentive & Motivation Diploma provides a good overall understanding of Incentive & Motivation and is a qualification that is recognised by the industry at large.  It is the aim of the Diploma to increase standards of professionalism in the industry and provide a benchmark for employers.

The Diploma will give candidates foundation knowledge necessary to:

  • Appreciate the role of Motivation campaigns in the marketing mix and in a Sales and HR context.
  • Plan, instigate and manage effective Motivation campaigns with confidence.
  • Effectively brief and coordinate the various elements and suppliers involved in implementing Motivation campaigns.

Who the course is designed for

The course has been developed with the following positions in mind:

  • Client-facing account handling staff in Motivation Agencies.
  • Clients responsible for staff motivation - using agencies and doing it in-house.  HR personnel involved in employee benefits.
  • Client-facing account handling staff in companies supplying the Motivation industry (travel, premiums, vouchers etc)

Typically candidates will be actively involved in the process of devising, implementing and managing Motivation campaigns.  Candidates need no previous qualification to take the course.  It will be challenging, hard work and enjoyable, but most importantly it will be valuable to the candidate's future.

Course Content

The course is broken down into seven main modules:

Module 1 - An Introduction to Motivation

Module 2 - The Performance Improvement Process

Module 3 - Structure and Measurement

Module 4 - Knowledge and Skills Development

Module 5 - The Communication Process

Module 6 - Reward and Recognition

Module 7 - Project Management

Course Format

The Study Notes are core to the course, comprising over 110 pages of detailed notes, checklists and proformas, written by industry experts and continuously updated and improved to keep pace with changing trends and developments in the industry.  All of the course resources, notes, case studies and articles and web-links are housed on our dedicated online resource with direct email access to tutors.  Each candidate will also receive a copy of How to Run Successful Incentive Schemes by John Fisher.

Included in the IPM Incentive & Motivation Diploma

Immersion Day

A full day of workshops, presentations and discussions designed to ensure the candidate is fully engaged and motivated.  It should also increase their confidence and maximise the extent to which they make the most of the course.

Location: IPA, 44 Belgrave Square, London, SW1X 8QS


A one day session in September which is the candidate's opportunity to discuss the detail of their response prior to submitting their paper to ensure that they are approaching the questions in the right way.  The tutorial tutors are John Sylvester (P&MM), John Fisher (FMI) and Paul Bohknecht (P&MM).

Location: TBC

The IPM Incentive & Motivation Diploma Experience

"I have been involved in the IPM Diploma in Motivation since its inception and I can testify to the fact that the course is as fresh today as it was in 2005.  Not only is it a thoroughly sound grounding in the theories and practice of reward and recognition marketing - it is also kept up to date by a team of dedicated industry volunteers (like me!)." -  John Sylvester, Director P&MM.

"The Diploma in Motivation is hardwired into our training programme for all our client facing staff and we thoroughly recommend it as a means of both increasing skills and benchmarking staff." - Debbie Donaldson, International Development Director, Grass Roots Group.

In Good Company

Businesses all over the UK and Europe have benefited from the IPM Incentive & Motivation Diploma:

Accor Services

  DBMT  Inspire Europe

  JumpOC   Se7en Programs 

Active Consultancy


  Love2Reward  Tanner Europe

  Sodexo Motivation Solutions

  Euro RSCG Skybridge

  Maritz  One4allgiftcard  Tesco Bank
Barclays Bank

  First Event

  Marriott Incentive Vouchers

  Ovation Incentives

  Vantage Point
BI Worldwide

  FMI Group

  Maxchoice International

  P&MM   Virgin Media
British Gas/Centrica

  Grass Roots Germany

  Mint  Redpoint  Waterford House Partnership
Carlson Marketing

  Grass Roots Projectlink

  Motivation  River Marketing

  Worldspan International
Corporate Rewards

  Harvey Knight

  Next  Sensevents Red Letter Days


Questions or Queries?  Please call the Education Team on 020 3848 0444  or email Anna Kinast , Education Manager on annak@theipm.org.uk.