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Introduction to Experiential

Date: Tuesday 7 May 2019 from 9:30 AM to 12:30 PM

Introduction to Experiential

7th May 2019, Manchester

In partnership with the IPM Experiential Community

Experiential is one of the most powerful channels available to marketers and we constantly strive to improve the outcomes of our campaigns.

The IPM's Experiential Community, made up of over 20 top agencies in the experiential space, is driving education in the industry through a series of seminars to demonstrate the effective and measurable outcomes of activity in this category.

As part of the IPM's Effectiveness Series, the IPM's Experiential Community is hosting a session for those new to the industry, an early introduction to the discipline, primarily for both agency and client side looking to gain more of an appreciation of what can be achieved through experiential.

Headed up by senior members of the IPM Experiential Community, we take you through IPM Award winning case studies that delivered.

What will you learn?

  • An understanding of campaigns that created deep consumer engagement
  • What strategies were employed to be effective
  • Why experiential has a strong case in marketing activity

Learning Outcomes

  • Better understanding of the role of experiential within marketing campaigns
  • How effective experiential campaigns deliver

Who should attend?

Any graduate or intern new to an agency or brand that is involved in or considering experiential activation.

Location: Canada House, Chepstow Street, Manchester M1 5FW


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