Upcoming Courses


Upcoming Events


jfdi's 'Get New Business Fit'

Date: Wednesday 22 May 2019 from 9:00 AM to 1:30 PM

How to build an effective new business machine

This training session is designed to accelerate learning and covers the fundamentals of 2018 new business.  Featuring insights, strategies and practical tools, you'll learn everything necessary to build a high performing New Business machine and ensure you are one step ahead of the competition.

Our guest speaker is Tony Spong, Managing Partner at the AAR.  Drawing on his extensive experience at the AAR, Tony will be demonstrating how to create standout agency collateral. 


9.00 - 11.00

09.00 - Breakfast and registration

09.15 - Introductions, aims & objectives

09.30 - The New Business Marketplace

  • Insights into the changing world of new business

10.00 - New Business Planning

  • Financial targets/goals, agency ambition, ideal client

10.30 - New Business Audit

  • Reviewing new business performance & implications for the next 12 months

11.00 - Break

11.15 - 13.30

11.15 - New Business Management Tools

  • Tracking & measuring performance

11.30 - Instilling a New Business Culture within

  • Presentation power beyond the 'deck'

12.30 - 'How to create standout agency collateral'.  Guest Speaker: Tony Spong, AAR

13.30 - Close

We've joined with jfdi to bring you the very best in commercial training to ensure your teams are doing everything they can to build growth and retain business.

jfdi Commercial Workshops are available at an exclusive discount to IPM Members ONLY.

IPM Members receive an exclusive 15% off all places on this course.  Unfortunately this arrangement is not available to Non-Members (If you're interested in IPM Membership please click here). 

Price - £457  £388.45


To book your place, please email training@theipm.org.uk.  We will then pass your details on to jfdi who will process your invoice.

Location: Sohost, 8 Berwick Street, W1F 0PH