Upcoming Courses


Upcoming Events


jfdi's 'New Business Planning'

Date: Thursday 7 November 2019 from 9:00 AM to 1:30 PM

How to win the race in 2020

For everyone working in new business, this session is designed to motivate, inspire and help accelerate your new business performance and results.  You'll be equipped with a range of strategies and tools that have immediate real-world application - and a results driven approach and plan.

Guest speaker Traci Dunne, Consultancy Manager at ISBA, will lift the lid on how pitch-winning agencies achieve their success. Responsible for running over 100 pitches a year, this is a must for all those looking for a competitive edge.


9.00 - 10.45

09.00 - Register and welcome


  • Marketplace overview
  • Statistics & insights for 2019
  • Benchmarking on past performance & industry standard
  • Adapting to changing industry


  • Pacing & planning
  • Ideal Clients
  • Goals & targets


  • Sprint
  • Quick easy wins

10.45 - Break

11.00 - 13.30


  • 2019 tools & processes
  • The beginning of automation
  • Mapping your customer journey


  • Medium & longer term planning
  • Strategic prospecting

12.15 - Guest Speaker: Traci Dunne, ISBA.  'How do winning agencies behave?'

13.15 - Motivational strategies to keep ahead

13.30 - Close

We've joined with jfdi to bring you the very best in commercial training to ensure your teams are doing everything they can to build growth and retain business.

jfdi Commercial Workshops are available at an exclusive discount to IPM Members ONLY.

IPM Members receive an exclusive 15% off all places on this course.  Unfortunately this arrangement is not available to Non-Members (If you're interested in IPM Membership please ​click here). 

Price - £457  £388.45


To book your place, please email training@theipm.org.uk.  We will then pass your details on to jfdi who will process your invoice.