Upcoming Courses


Upcoming Events

  • Legal Briefing18th July 2018IPM Members only. Sign up for ou...
    Wednesday 18 July 2018
  • Held at the stunning St Pancras Renaissance Hotel, join us f...
    Friday 28 September 2018
  • Legal Briefing10th October 2018IPM Members only. Sign up for...
    Wednesday 10 October 2018

IPM Diploma

Date: Friday 29 September 2017 at 9:00 AM to Friday 23 March 2018 at 5:00 PM

Key Dates

  Course Starts

 29th September 2017

 Immersion Day

 ​19th October 2017

 Mod 1&2 Submission

 ​24th November 2017

 Feedback for Mod 1&2

 ​19th December 2017


 15th or 16th  January 2018

 Mod 3-12 Submission

 23rd February 2018

 Creative & Set Brief Submission

 23rd March 2018


 22nd June 2018

Diploma Overview

The IPM Diploma is considered by the industry itself to be the best possible grounding for those responsible for running promotions of any sort.

It involves a series of assignments and a set brief being completed by candidates in their own time, and in their own homes, over a six month period, with an inclusive Immersion Day and Tutorial.  The IPM Diploma covers all aspects of planning, implementing and evaluating campaigns that change consumer behaviour.  To complete the course 6 core modules must be completed as well as 3 of 6 elective modules.

*For candidates based outside the UK, or those looking to run international campaigns, the IPM also offers an International IPM Diploma.

The course runs with an early submission of the first couple of modules to ensure the candidate receives feedback before the completion of the remaining modules and set brief.


Aim of the Diploma

The Diploma provides a good overall introduction to Promotional Marketing and is a qualification that is recognised by the industry at large.  It is the aim of the Diploma to increase standards of professionalism in the industry and provide a benchmark for employers.

The Diploma will give candidates the basic foundation knowledge necessary to:

  • Appreciate the role of Promotions in Integrated Marketing Communications
  • Plan, instigate and manage effective Promotional Marketing concepts with confidence.
  • Effectively brief and co-ordinate the various elements and suppliers involved in Promotional Marketing campaigns.


Who the Diploma is designed for

The Diploma is designed for agency and promoter personnel involved in devising, developing and running promotional campaigns to provide a solid platform on which to build experience and future learnings.


Diploma Content

 Mandatory Modules


 Elective Modules
 The Role of Promotions in Integrated Marketing Communications (IMC)


 Digital Channels & Mechanics
 The Promotional Techniques


 Experiential Marketing
 Legal Code Certification (LCC)


 Shopper Marketing
 Understanding Audiences & Channels


 Operational Management
 Strategic Thinking & Evaluation



 Harnessing the Power of Others


 As well as the Mandatory and 3 of the 6 Elective Modules candidates will be required to complete a Set Brief.


Included in the IPM Diploma

 Immersion Day       Tutorial
 A full day of workshops, presentations and discussions designed to ensure the candidate is fully engaged and motivated.  The Immersion Day will also cover the first two modules.

     A one-day session towards the end of the course to discuss the detail of the candidates' response to the remaining assignments and Set Brief, just prior to submission.

 Location: CIEE Global Institute, 46-47 Russell Square, WC1B 4JP, London

     Location: IPM Offices, London


Meet Your Tutors


What do others have to say?




 Questions or Queries? Please contact the Education Team on 020 3848 0444 or training@theipm.org.uk