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IPM International Diploma

Date: Friday 29 September 2017 at 9:00 AM to Friday 23 March 2018 at 5:00 PM

For candidates based outside the UK, we offer an international version of the IPM Diploma

Key Dates

 Course Starts     ‚Äč29th September 2017

 Immersion Day    19th October 2017

 Mod 1&2 Submission    24th November 2017

 Feedback for Mod 1&2    19th December 2017

 Tutorials    15th or 16th January 2018

 Mod 3-12 Submission    23rd February 2018

Results  22nd June 2018

IPM International Diploma Overview

The IPM International Diploma is considered to be the best possible grounding for those responsible for running promotions of any sort.

It involves a series of assignments and a set brief being completed by candidates in their own time, and in their own homes, over a six month period.  International candidates can choose to attend an Immersion Day and Tutorial in London should they wish to. 

Naturally, we understand that for most international candidates this will not be possible so alternative arrangements are made to suit the candidate, offering support where possible.  Please remember that this is a distance learning course and is designed to suit and fully support overseas candidates.

The course runs with an early submission of the first couple of modules to ensure candidates receive feedback before the completion of the remaining modules and set brief.

Aim of the IPM International Diploma

The IPM International Diploma has been developed jointly by the IMCC and the IPM to provide a good overall introduction to Integrated Promotional Marketing and is a qualification recognised by the industry at large.  It is the aim of the IPM International Diploma to increase standards of professionalism in the industry and provide a benchmark for employers.

The IPM International Diploma will give candidates the basic foundation knowledge necessary to:

  • Appreciate the role of Promotions in Integrated Marketing Communications
  • Plan, instigate and manage effective Integrated Promotional Marketing concepts with confidence
  • Effectively brief and coordinate the various elements and suppliers involved in Integrated Promotional Marketing campaigns

Who the IPM International Diploma is designed for

The IPM International Diploma is designed for agency and brand personnel involved in devising, developing and running Integrated Promotional campaigns to provide a solid platform on which to build experience and future learnings.

IPM International Diploma Content

Candidates will learn through our e-learning platform, with downloadable Study Notes written and approved by industry experts, which are continuously updated and improved to keep pace with the ever changing trends and developments of the industry.

Candidates will complete 6 compulsory modules, a further 3 elective modules and a Set Brief.

 Mandatory Modules


   Elective Modules

 The Role of Promotions in Integrated Marketing Communications (IMC)


   Digital Channels

 The Promotional Techniques


   Experiential Marketing

 Legal & Compliance


   Shopper Marketing

 Understanding Audiences & Channels


   Operational Marketing

 Strategic Thinking & Evaluation



   Harnessing the Power of Others

 The Optional Extras

 Immersion Day

 A full day of workshops, presentations and discussions designed to ensure the candidate is fully engaged and motivated.  The Immersion Day will also cover the first two modules and Set Brief.

     A one-day session towards the end of the course to discuss the detail of the candidates' response to the remaining assignments and Set Brief, just prior to submission.

 Location: CIEE Global Institute, 46-47 Russell Square, WC1B 4JP, London

     Location: IPM Offices, London



Questions or Queries? Please contact the Education Team on 020 3848 0444 or training@theipm.org.uk