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Upcoming Events


Negotiation Skills

Date: Thursday 14 September 2017 from 9:00 AM to 5:00 PM


Negotiation is a fundamental life skill, we negotiate everyday but often underestimate our own ability to get what we really want and leave value on the table or give away too much.  The skills acquired in this workshop will give you the confidence to get more of what you want and to help you be a more skilled and effective negotiator through a greater understanding of the key principles, phases and language and ensure a win-win all round.

Who should attend?

Attendees can come from a diverse range of roles within Agencies, including Account Management, Finance and Creative teams.  This workshop is more suited to mid-level managers or those in newly promoted roles who need to negotiate with suppliers, customers, for budgets, for resources or with internal senior business stakeholders.

What will be covered?

The workshop is centered around the Top 5 negotiation skills we need to master to be a more effective negotiator, including;

  • Negotiation styles
  • Key phases of negotiation
  • The power of presenting choices
  • The planning process and building trust

How is the workshop run?

The workshop is highly interactive, facilitated by the best case studies from a world leading academic institution with group discussion to ensure a relevant, real world focus to help apply learning and build practical skills.

What are the learning outcomes?

Attendees will leave the workshop;

  • Understanding their own negotiation style and diagnosing those of others
  • With a structure and process for understanding and planning your negotiations
  • Having practiced how to apply different behaviours in negotiation
  • Understanding the power of questions, framing and controlled management of information
  • More confidence in the negotiation process

Questions or Queries? Please call the Education Team on 020 3848 0444 or email training@theipm.org.uk

Location: IPA 44 Belgrave Square London SW1X 8QS


  Member Price Non-Member Price
Enrolment £ 499.00 +VAT £ 650.00 +VAT
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