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Pitching to Win!

Date: Wednesday 20 September 2017 from 9:00 AM to 1:00 PM

The AAR and IPM have collaborated to deliver Pitching to Win: The Secrets of Successful Pitching on 20th September 2017.  Offering ideas and tools that you can take back to your business and start winning.  Our aim to challenge some of today's accepted thinking so your methods can develop from the insights you will gain.  

Seminar Overview

In the present climate, new business has probably never been more important to agencies and consultancies.  Every opportunity needs to be maximised, in what is a highly competitive and comparative environment. 

In this Masterclass, you will get to hear practical tips together with an insight into what goes through a client's mind when they are in "new business mode".  We will look at the whole new business process starting from "Getting on the Pitch List" through to "What to do on Pitch Day".  We will also cover what you should pitch for and how often.

This will be a very interactive seminar with all participants encouraged to ask questions and make observations from their own perspectives.


  • Hear first-hand what is really important to clients, and put yourselves in their shoes
  • Gain some practical ideas that you can put into practice on your next new business opportunity
  • Gain an understanding of how you can best influence your agency's new business performance
  • Be able to ask those specific questions that have been bugging you about new business, and get an answer!

Who should attend?

Anyone involved in the pitching process! Pitching to Win is designed with all agencies in mind, whether you want to refresh your way of pitching or you want to fine-tune the way you currently pitch.  Participants will be expected to stick to some ground rules - particularly around confidentiality!

Who is delivering the content on the day?

We are delighted to be joined by Tony Spong, Managing Partner at AAR.  Tony's approach is interactive and collaborative and he will provide a depth of insight that will make sure you leave the room thinking differently.

Location: IPA 44 Belgrave Square London SW1X 8QS