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The IPM Effectiveness Series: Shopper Marketing is Coming Home

Date: Tuesday 18 July 2017 from 12:30 PM to 1:30 PM

Capturing today's shopper in the right mindset is tricky - so many distractions and environments where your brand battles to be seen and heard. Taking your brand into the home could give you the best reception you could dream of. 

In the latest of the IPM's Effectiveness Series, we examine taking sampling home and just how effective this can be for brands looking to disrupt the 'normal' path to purchase. 

For this webinar we'll be talking about how consumers respond and how brands benefit, looking at insights and case studies.

Speakers

Julie O'Neill, Business Development Director, Whistl 

Carey Trevill, Managing Director, IPM

With an opportunity for you to post questions directly, this is an essential briefing for marketers wanting to understand more about sampling in home and disrupting the shopper journey.

  

Have a question you'd like to ask?

Get in touch with our team today on 020 3848 0444 or email us on contact@theipm.org.uk


Notes are issued after each session for those attending. Places are limited so please book now.

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