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Winning in Experiential: Edinburgh

Date: Wednesday 14 June 2017 from 4:00 PM to 6:00 PM

Free of charge to IPM Members only, limited spaces available.

Experiential is one of the most powerful channels available to marketers and we constantly strive to improve the outcomes of our campaigns.

The IPM’s Experiential Council, made up of over 20 top agencies in the experiential space, is driving education in the industry through a series of seminars to demonstrate the effective and measurable outcomes of activity in this category.

As part of the IPM’s Effectiveness Series, the IPM’s Experiential Council is staging two sessions for its Members, an early introduction to the discipline, primarily for both agency and client side looking to gain more of an appreciation of what can be achieved through experiential.

A session for IPM Members only and headed up by senior members of the IPM Experiential Council to take you through IPM Award winning case studies that delivered.

Edinburgh Session: generously hosted at The Leith Agency, Edinburgh
When: 14th June 2017
Time: 16:00-18:00

What can you learn? 

  • Understanding more about the campaigns that created deep consumer engagement 
  • What strategies were employed to be effective
  • Why experiential has a strong case in marketing activity 

Learning Outcomes 

  • Better understanding of the role of experiential within marketing campaigns
  • How effective experiential campaigns deliver

Who should attend

  • Any IPM marketer from brand or agency side that is involved in or considering experiential activation 
  • Any marketer interested in measurement and effectiveness 

We have two sessions in Edinburgh and London. To secure your place, make sure you are logged in as an IPM Member and book your place today.

Places are open to IPM Members only.

Please note we have limited places per session and it’s free to attend. If you have any questions, please call the IPM team today. With thanks to The Leith Agency and the other Members of the Experiential Council for their generous hosting and time for this session.

Location: The Leith Agency, Mary of Guise Barge, The Shore, Edinburgh, EH6 6QN


This event is only available to Members

  Member Price Non-Member Price Book
1 Individual Ticket FREE N/A Not Available
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