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Channel Marketing

 

IPM Effectiveness Week 2016: Shopper

The IPM were proud industry sponsors of Effectiveness Week. This document was presented at an IPM Member only seminar on November 4th 2016.

From letterbox to inbox: Building customer relationships 2013

From letterbox to inbox: Building customer relationships 2013 fast.MAP and DMA

Research on local Advertising Markets

Research on local advertising markets A report for Nesta prepared by Oliver & Ohlbaum Associates Ltd

The Emperor's New Customers

The UK’s high street retailers are spending an increasingly large proportion of time, money and effort on acquiring new customers.The findings are based on research from 280 senior level decision-makers and C-level management from household names in the UK retail sector, conducted by Retail Week and commissioned by Service Management Group (SMG).

UK Demand for Hyperlocal Media - Executive Summary

UK demand for HyperLocal Media - published by NESTA

The British Consumer Index Consumer Trends; Mobile

The British Consumer Index Marketing Communication Channels Consumer Trends; Mobile Marketing Are Marketers in Danger of Killing the Goose?

Annual door drop industry report 2013

Annual door drop industry report 2013

Cross-Channel Commerce: The Consumer View

Research results from a 2010 US study into how frequently consumers are using multiple channels to browse, research and purchase a broad range of products and services? And what consumers’ reactions are to the experiences they find in different channels.