In Search of Brand Engagement - The Experiential and Event Industry
The white paper is split into three main sections. First we look at available techniques and how they can be measured. The second looks at venues, and what they bring to the party. Lastly a section of past successful promotions to give a vision of the vast range that can be accessed under the experiential heading. All of these will be available on-line ready to be searched through. In particular we focus on recent IPM award winners.