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Market Sizing


AI Index 2018 Annual Report

This report is everything you need to know about AI right now.

European Advertising Business Climate Index Q3-Q4/2018

Confidence in the European advertising business decreased in the third quarter of 2018

European Advertising Business Climate Index Q2-Q3/2018

Quarterly survey of European advertising and market research companies. Provides information about: managers' assessment of their business situation Q2/2018 & forecast for Q3/2018, past and future cha...

Confidence in Euro ad business slows in Q2 2018

The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies.

Size of the UK Promotional Marketing Industry 2013

Research from the IPM which finds that the total amount spent by marketers on promotional marketing in the UK in 2013 was £55 billion

2013 Sizing the UK Promotional Market

The first comprehensive overview of the size of the UK promotional marketing industry. The document is in two parts.

Visions of the Future - The place of promotions

Visions of the Future - research results from IPM FastMap 2011

Ebiquity 2012 Trade Promotions "Running out of Runway"

The Ebiquity and Grocer Magazine Trade Survey seeks to understand consumer packaged goods companies’ attitudes, fears and hopes about trade promotions.

Market Sizing - The UK Promotions Market 2012

Joint study by the IPM and the University of Westminster into the Size of the Promotional Marketing Industry in the UK