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Member Surveys


New business pitching (September 2018)

This month we asked for your opinions on: new business pitching.

Influencer marketing: What are your thoughts as a marketer?

We conducted a survey to find out marketers’ perceptions of influencer marketing; why they would want to use an influencer and what they’re most concerned about. The survey highlighted a number of differing opinions; influencer fraud, lack of awareness of the rules, poor quality content and staying ‘on brand’ were just some of the few things troubling marketers.

IPM Bitesize fake news and political advertising survey (August 2018)

We want to know what you think about the big issues facing our industry... This month we asked for your opinions on: ‘fake news’ and political advertising. Should it be more heavily regulated? Are you worried about the use of data?

IPM Agency Remuneration Study 2013

Results of IPM survey into remuneration rates and charge out rates from member agencies across the UK